The problem seems to be cutting through the crap thats out there and getting through to people that ALL of this is based on a vary small number of principles… and not a secret hidden “in the next guru’s ebook, course, or massively expensive membership site.”

If I may Jim, here are MY notes I took from you fantastic presentation and is in no way a substitution for you top-notch presentaion:

1. State of Mind.

You must COMMIT! You must go at this %110. You must believe you can and will.

Then, write your mission statement of what you wish to accomplish with the belief of total certainty that you can AND WILL accomplish it.

2. The Prospects State of Mind.

Where do they hang out?

Visit forums, blogs, social media sites. Absorb the language and the meaning behind the questions. Look for the NEEDS in the marketplace.

3. Competition.

Get in bed with the competition (sort of speak).
Study thier headlines, thier offers, thier copy, do they use video, have a blog, offer a newsletter (get on it), know them more then they know themselves.

4. Take a day off, let it stew.

5. Reward yourself. We all need to feel we are accomplishing something… a little encouragment goes along way. (Even if it is only for yourself.)

6. Know what you are striving to accomplish in the end. Begin with the end in mind.

7. Formulate your P.O.A. (Plan of Attack)

What are you going to do EXACTLY to reach your goals you set in Step #6.

8. Start Gathering Keywords. (Keyword Research and Market Research are NOT the same!)

My list here is extensive and will not do anyone justice as you walk us through step-by-step what to do.

9&10.

The rest is step-by-step instructions on EXACTLY what anyone can use to get started on a profitable road to online success and I do not wish to paraphrase any of that.

I am going to stop there because if you have already listened you know what YOU need to do already.

Sincerly,
Thank you Jim!

…sorry, I hit the wrong button and sent you half a comment… here is the rest.

Two things I wanted to point out:

1. Is there a 5th type of keyword user?
– in a lot of offline businesses, there is a need to have a solid web presence but there is no thought of online marketing. A lawyer or management consultant, for example, may need to be found online, but does not fall under any of the 4 types of users you pointed out.

– in my own case, I need keyword research to help me focus my public profile so that it is easier to market my services offline. By building websites, blogs, videos, etc. along the lines of specific keyword phrases, my own profile becomes very much heightened. And I can then use this in narrow venues like LinkedIn or Facebook to promote myself or my services there.

2. Commandment #7 left me hanging
– I felt myself wishing that you would go on for another 30 minutes about different options we have for creating the plan. It seemed that you were assuming that we already know the options and what to do with them. Even though this was a keywords course, you obviously have a lot of valuable experience to share here. I would have loved to hear your perspective on the pros and cons of blogs, twitter, social networks, etc.

Thanks again for your outstanding presentation. I will look forward to even more from you in the future.

- Pawan