Are you double checking your keyword research with Google?
Welcome to another white hot version of The Keyword Informer.
The title of this article begs the reader to ask whether they are double checking to see if there are any missing keyword phrases that may be heavily searched on Google against other keyword sources (databases) currently available.
This is one of the major reasons that NicheBOT provides multiple keyword databases so that our members are making sure not to miss any obvious wholes in their keyword research with keyword phrases that can bring in extra traffic.
My motto is… "Grab all the website traffic that you can!" So…
If you're not double checking with Google, then you may be missing out on some crucial key terms for your site content or the keyword phrases used in the links pointing into your site.
Given the size of Google's keyword database, you should even double check the data you acquire from other keyword sources to verify a keyword's true popularity. We've already discussed that most database sources are so minute and microscopic, they only amount to 1%-2% at best of the overall data available.
With the exponential power of what I'm about to show you — Google's keyword engine is fast becoming my new long tail keyword generator of choice (as well as other keyword professionals that I've spoken to).
There's an incredibly radical shift that has already begun to take place.
It's no longer coming down to looking at search count since most databases are so minute and their Predicted Daily search counts are just that… a prediction. Besides, more and more professionals (like myself) are beginning to ignore KEI (Keyword Effectiveness Index) as a measure of a keyword's true competitive nature.
So more focus is being placed on the quality of the keywords and taking the extra time to double check Google's superior keyword engine.
Who doesn't want to gather keyword phrases from the largest search engine on the planet?!
It's a fact that 1 out of every 2 people on the planet contribute to building the world's largest keyword database known as Google.
In the recent data released by Comscore.com, Google's search volume in the U.S. is an astounding 58.4% of all searches being done.
And there's a pretty good chance with you reading this that you in fact use Google.com to search for quick reference, solutions and answers — right?
With arguably a database 50-60 times larger than any other keyword database, you would be literally ignorant to not double check your keyword research with Google's keyword engine.
If you're not a NicheBOT subscriber, then you can easily access Google's keyword engine for free through the Google External Keyword Tool. It's great for doing quick spot checks.
But here's the problem with the word free:
1. You have to enter a captcha every time you do a search
2. You only get 200 results per search
3. You must download the CSV and work with a spreadsheet — and if you are unfamiliar with how to effectively use Microsoft Excel or its equivalent, it can be frustrating.
With NicheBOT's powerful processing, gathering keywords is elevated to a whole new level with Google's keyword engine. There is no such thing as having to enter a captcha and you can now gather up to 15,000 keywords from one single root keyword phrase in 41 languages and 243 countries with the Google Keyword Cruncher.
The power to create Latent Semantic Indexing (LSI) keyword lists across 243 different countries in 41 languages has also been added to our 1-Click LSI keywords tool:
From one simple keyword entered, you can easily extract highly relevant long tail keywords that show real promise directly on Google.com. No other keyword database can offer a glimpse into what is happening on Google.com. No one!
With one click of the mouse on the sortable columns in NicheBOT, you can easily bring all the high traffic terms right to the top. Click the sortable title column again and bring all the low traffic terms up top that are easy to rank for:
Without sounding like too much of an advocate of the tool I founded, NicheBOT's powerful Instant Keyword Filtering, you can get rid of the keywords you don't want to see in a few clicks. Try doing that on the free Google tool… 
I'm sure you would agree that manually entering 75 different searches digging down into one keyword using Google's external tool would take you the better part of one day let alone a great deal of time to combine all the different CSV's you would need to download from the Google interface.
The above is done by NicheBOT within two clicks and processed within the space of about 10 minutes and your keyword list is combined and conveniently de-duplicated ready for use. 
One more click of the red "Google Trends" link to the right of each keyword will give you a quick indication of the trend that keyword phrase is taking on Google so you can immediately identify its current upward and downward trend. Spotting the seasonal trends will be effortless as well.
And given the enormity of Google's database, NicheBOT's WordTrend keyword tool will soon be powered by Google — replacing Keyword Discovery as the source since they no longer use actual search engine data to power their monthly charts.
In fact, the new WordTrend Comparison tool powered by Google will be free to all NicheBOT subscribers. It will allow any user to compare up to 5 different keywords at one time in a chart like so:
As you can see by the chart above, you can see that the "ruby" is well outperforming "diamonds" and the "emerald" while the "sapphire" and "pearls" are struggling at the bottom of the heap.
By comparing two (and up to five) different keywords at a time on the world's largest search engine, you will get a glimpse at what is really going on with at least 50% of the global population, rather than just a fractional 1%.
You can continue to wonder whether a predicted daily number, tallied by using a formula, will actually come through for you, or you can use the Google tools to give you at least a picture of what half the world may be doing as it relates to your niche market or main keyword phrase.
Sure, Google only gives you an indicator bar for the search volume instead of an actual figure because they keep their search counts proprietary. But if one keyword database indicates that a keyword phrase is the most popular in the market when Google indicates that the traffic is rather low and you pour all your efforts into that keyword phrase, you may wind up being sorely disappointed.
Why take a chance?
I would personally choose to take a couple of minutes by double-checking keywords gathered from smaller sources against a much bigger source and find any gaps that may be missing.
It only makes common sense.
Here's to your future keyword success!
Best wishes for success,
Jim Morris, Founder
NicheBOT.com — "Finds exactly what people search for."
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31 Comments on Are you double checking your keyword research with Google? »
Chuck @ 6:34 pm:
Jim…dude!
You overlooked the coolest part of Google trends. If you happen to KNOW how many visitors a particular website gets if it's sitting at #1 or #2, then you can ESTIMATE the traffic of the other keywords showing on Google trends. Its almost as if the graph lines had solid numbers attached.
Giving away my "secret" keyword….with "Diabetes Type 2" a website gets about 600 visitors a day at #1. So you can "Google Trend" and compare your keyword with "Diabetes Type 2".
Stephanie Rolfe @ 6:46 pm:
Good into Jim. But help me out here…WHERE are we supposed to use all these laboriously collected keywords? I just started monetizing my website with google ads and didn;t see a single place to enter keywords. Apparently I can only enter a few in my Meta Tags….is this the only place I can manage my keywords? Or do I have to set up a PPC campaign to use all these keywords I've researched?
Glenn Grundberg @ 7:33 pm:
Killer info as always, Jim!
As a NB user, I was aware of much of this, but the coming enhancements are great news as well!
Keep up the good work, my man.
Glenn Grundberg
Niche Market Research @ 8:39 pm:
Hi Jim,
As always, you show the goods. Thanks for this. Nichebot rocks. Always has, always will!
Cheers - Dallas
Ed @ 12:25 am:
This is one of the most amazing tools that keeps getting better and more sophisticated. Is there an end to how far you're willing to take NicheBot
You're simply amazing.
btw, there was a post where someone stated that he can make a full time income with nothing else than a computer and NicheBot! Can you find that person, interview him and tell us how he'd do it?
Ed Al R.
Los Angeles, CA
John @ 1:23 am:
Great Stuff Jim!
Where can I go to get a question answered? I need to build many websites 5-6 pages.
Are subdomains OK for SEO using a Generic main domain name?
dog shampoo @ 1:46 am:
Hello Jim,
This is good information.
You have put it very simple terms which tech handicap people like me can also understand.
thanx
Pankaj
phillip skinner @ 2:20 am:
Hi Jim fellow Nichbot fans … great info yet again thanks mate … seems like you just can't go wrong with keyword research … one tactic that could easily be over looked when researching trends is Video … have you noticed what tag words lead a video into the dizzy numbers some achieve is it not that important than the content or are they as important?? … also you know how fast the web moves on and especially Video marketing well here's a link you might not have come across to a Video system that’s just hit the internet waves … guess what you don't even need your own Videos to succeed in sharing income from some other persons Videos Make money every time you share a video on your blog, website or social networking profile. Sound good to you? It's easy to do! Our clever technology matches relevant, in-video text ads to any video. Whenever someone clicks on an ad in your video, you make half the cash!
http://adhoc.blinkx.com/
All My Best to You and Yours
Phillip Skinner
Legal Contracts @ 5:43 am:
Hi Jim,
Thanks for the informative post! LSI and Theming is setting the amateurs apart from the Pro's.
Won't it be cool to have it integrated in Nichebot?
Any news on Microsofts' New Keyword tool?
Regards, Gerrit
Internet Marketing Archives» Blog Archive » 'Are you double checking your keyword research with Google?' by Jim Morris @ 12:47 pm (Pingback)
[…] Are you double checking your keyword research with Google?… […]
Nancy @ 1:06 pm:
Jim,
You are a powerhouse of knowledge! This article on key words and software available for research is a tremendous help…Thanks so much!!
Louise Fourie @ 5:17 am:
Hi there Jim
I'm AMAZED at all I have learned about web business in general just by being a member of Nichebot. I can't thank you enough for all the information, help, webinars etc. You rock!
Louise Fourie
Bean @ 7:24 am:
Jim,
Bean with you since around the beginning. All those bumps in the road and dynamic changes in the keyword market- yet you still shine through! I am impressed…
Keep up your good work, and thank you,
Bean
Elan @ 8:34 am:
Great post.
I just noticed that the reports from keyword took, when viewed in exell… show 14 increments, versus previously where it showed only 1-5, 5 increments. That's BIG!
eg. 1.0 is 100% search volume, .93… .86….
That's pretty damn good.
tommy @ 7:37 am:
always refreshing to read your articles. you give a lot of helpful information for all of us to learn from.
thanks a bunch!
Rosana Hart @ 8:10 pm:
Jim or anyone — I am not exactly clear about the difference between the Google keyword cruncher and the 1-click LSI tool. What do they do differently from each other and when would you use each one? Would you use both?
TIA!
David Ferguson @ 9:00 pm:
Jim, as always I look to you and Nichebot to point the way. There are to many self proclaimed Gurus out there who just do not have the full picture or the inability to shed the complete light on the important subjecttter of "Key Word Resaerch"
Thanks for keeping all of us well informed!
The best diet pills that works online - Proactol @ 12:18 am:
Hmmm—Jim you really blow my mind with this post. At first, some months ago, I believe Google and was using the free version, but merely as ‘one among the lots’ because I much more depended on WordTracker.
You know, there are many gurus who’ll tell you WordTracker is the best and industry standard and bla blab la
Over time, I gathered many keywords for SEO I initially thought were great, but later find out they were less than I depended on them.
In order words, I was really guilty of this question you posed, “But if one keyword database indicates that a keyword phrase is the most popular in the market when Google indicates that the traffic is rather low and you pour all your efforts into that keyword phrase, you may wind up being sorely disappointed.”
Thanks Jim for waking me up to know who to trust more. No just today, but in coming months, perhaps in years. In addition, you make me feel I’d been cheating myself I didn’t join Nichebot when I first heard about it.
Generator Tools for Webmasters @ 8:35 pm:
Jim,
Your tools are amazing! I work a lot with the Google External Keyword Tool. Even though it is slightly better than you wrote (you have to enter a captcha once per session, not every time you do a search), but you only get 150 results per search, not 200, and it IS frustrating.
An ability to gather up to 15,000 keywords from one single root keyword phrase is a great time saver!
Thank you,
Andrei
Wine Bargains Australia @ 4:34 am:
Great info Jim.
I look forward to NB becoming even more powerful and easier to use.
Cheers!
Jack
Spud Gun @ 8:58 am:
The Google trends tool is pretty handy. Most research tools are like driving by looking in the rear view mirror, where you end up targetting the things that were popular, not those that will be. Great addition.
Kim Patrick @ 3:47 am:
Thank you for your great information on keyword phrases and where we should put them. I've heard much of it before but it is nice to have a refresher.
Bob @ 2:33 am:
great article, but I also want to urge everyone to read CHUCKS COMMENT! It's pure dynamite!
Thanks for sharing that Chuck, really great tactic!
Sione Fatai @ 4:18 pm:
Hi Jim
I happened to find you for more than a week now. Information on this web site is priceless but majority of the content is totally new and some too technical. However, I must admit I sense it perfect and now trying to know why through going around your site.
I definitely need to do my keyword research but perhaps need to know more prior to buying.
Please keep me inform as I sense a goldmine here.
Sione
7 Tips for Beginners for Building Blog Traffic @ 12:26 am:
Hey Jim & you guys above … great reading excellent thread … the internet is like a great big information note book and the pages keep turning every day “even if we don’t want it too” … with better information that most folks who dip into this book every day trying to solve there current wishes to find the latest greatest secret to wealth and prosperity and usually miss the point of the greatest secret is … ACTION … by taking ACTION on information learned comes out as knowledge learned so success can turn to WISDOM once that knowledge is implemented with strategies to the desired outcome …
Remembering that old saying by Benjamin Franklin "The definition of insanity is doing the same thing over and over and expecting different Results” I for one didn't understand the saying the first time I heard it, so it wasn't effective on me as it was intended to be. But I expect if my more successful friends keep quoting it, and quoting it, and quoting it, eventually, I might catch on and find the Truth that Lies Deep Within this Wise Saying.
All my best to you and your Research vs. Keyword-Tactics
Phillip Skinner
Australian Real Estate @ 7:56 am:
Hi Jim. I'm Andrew Blachut from PropertyNow in Australia and I'm your latest devotee. At least I am sure I will be soon, as I just signed up with you for the first time today.
I had thought about using your tool many times but always felt a little overwhelmed at how much good stuff you provide.
Anyway after getting great seo results in my real estate private sale niche over the past year we suddenly went gangbusters with an overnight , come from the clouds position 3 on google for "real estate"
Because of this sudden rise,I figured I had better understand more about what was happening to us. I'm particularly intrigued by the prospect of getting good regional results for search volume in Australia.
My intial research would suggest that the phrase real estate gets about 1,000 searches a day in Australia and about 12,000 a day worldwide. I read your intro about how even Googles results are estimates but would one then double these figures to get an overall traffic estimate across all engines?
I do realise the inherent error in doubling a figure that is only an estimate to begin with but what else would one do?
Also is Keyword Discovery the best tool for me to get regional results for search volime in Australia?
Matthew @ 9:10 pm:
Great post Jim!
Keep up posting wonderful posts like this one.
Also, Chuck, thanks for your valuable remark.
Dan @ 11:39 am:
I am also curious as to "what to do" with all this keyword research. I don't know how many it is practical to squeeze into one article or page and how many to put in the meta data for a page.
Inner Peace and Freedom Facilitator - Dr Claude Windenberger @ 9:55 pm:
Great article. I just subscribed to Nichebot and I am learning a lot of new things. Like leaving text links for my site's keywords that I want to rank for. I look forward to using all the tools and applying all the great knowledge. Thank you
Keyword Software @ 5:25 am:
Looks like I am going to have to start using Google Trends a little more. Thanks for the great info!
RyanT @ 1:45 pm:
I enjoyed the article and the insight into the google trends analyzer. I was curious about that. I just signed up for a year so I can get some more targeted traffic to the website and I know I'm in for a great ride.