Fifteen places you must put your Keyword Phrase and the why behind it…
Welcome to another direct, to the point and content rich edition of The Keyword Informer.
In this issue, we’re going to look at the various places you want to utilize and place your preferred keyword phrases.
I have already conveyed a number of the points that will follow in different articles, discussions, and especially in the weekly NicheBOT Quick Fix Clinic and Live Q&A Show. However, I was looking to create a combined list (a sort of checklist) that one can easily reference to make sure they are not missing any hotspots. 
And rather than include a simple quick list of all the places to put your keyword phrases, I’ve included a short discussion as to the why behind it so you have the proper foundation in the placement of your keyword phrases.
Some of the following places are obvious, some of them may not be. Either way, I’ve included visual aids within this article as well for the next time you approach your next website renovation or promotional project.
Let’s get started.
1. Keyword phrases in your domain names - some may initially think this is for some huge SEO (search engine optimization) benefit to have the keyword phrase in your domain name. Wrongo!
As most of NicheBOT subscribers know, offpage factors that entail getting backlinks to a site can heavily outweigh any type of SEO benefit from having the keyword phrase in the domain name.
The main reason to have a keyword phrase in the domain name is that the 4th line of your search engine listing shows your domain name. Having a keyword phrase as part of your domain name can have a very big psychological pull on web surfers.
Sure — if you’ve got some good brand awareness like NicheBOT.com — it’s not all that necessary. But if you’re building out targeted travel sites for a specific region, then having a targeted domain name with specific geographic regions in the domain name can get the click at the search engine listing level before another domain name does.
Here’s a snapshot for the search engine listing for “dog toys”
2. Keyword phrases in the URL of your website pages – when creating a name for your web pages, rather than naming them with some number or some weird funky name, put your main keyword phrase in the URL, sort of like this…
There are two main benefits:
a. Once again, the fourth line in your search engine listing is your websites URL and there’s a psychological tug on the web surfer when they see the keyword phrase they typed into the search engine and then subsequently see the URL in your search engine listing.
Remember, you are competing against nine other sites on the search engine listings page as well as multiple Pay-Per-Click ads on either of the big search engines.
Having the keyword phrase in your URL provides additional relevance that your search engine listing is what the web surfer is looking for.
b. Should you submit an article to article directories, there are some that do not happen to allow keyword phrases to act as anchor text in a hyperlink back to your site. What they end up doing is using the URL back to your site as the hyperlink. Since you have the main keyword phrase in your URL which gets turned into a hyperlink, you will get credit for that keyword phrase in the backlink to your site.
In the screenshot sample above, NicheBOT would get credit for the term “market research.” Oh, and you want to make sure and place a hyphen “-” between the words in your keyword phrase of your URL.
3. Keyword phrases in the <title> tags of your web pages – this is probably the most important place on your web page to place your keyword phrase and secondary keyword phrases. Why?
a. It’s the top line of your search engine listing and what sets the tone of your search engine listing.
b. This is a primary indicator to the search engines that you are optimizing this specific web page for the keywords in the title tag.
Some like to stuff keywords into the title tag. I like to create the title tag as if it’s a headline in my copy for the web page. Naturally, it’s the top line of the search engine listing and most likely the first thing the web surfer will read.
The main thrust of your search engine listing should be geared toward getting the click. That’s it. Here’s a sample…
All your title tags should different from web page to web page, just as each web page varies in its keyword focus.
In order to optimize the clickthrough rate of your search engine listing, you can test your title tag by changing it and checking your logs (or Google Analytics account) to see how many more or less clicks you get.
When you decide to test your title tag, be sure to look daily at when the top line of your search engine listing changes so you can log the date to begin your testing and refer to your website’s traffic logs.
4. Keyword phrase in the meta description tag – when a visitor enters a keyword into a search engine and gets results back, search engines tend to highlight the keyword phrases to mark relevance to the visitor’s search.
The meta description tag on each of web page ends up being the 2nd and 3rd line of your search engine listing (or, alternatively, the first sentence extracted from the actual web page). Any relevant keywords in this tag will also get highlighted for a web surfer in your search engine listing.
This is yet another psychological component of your search engine listing and using keywords in the tag could impact your visitor clicking on your listing rather than the others located on the page.
In the meta tag description, I usually construct a more descriptive sentence using the main keyword phrase that flows from the title tag and gives a little more detail to the visitor needed to get them to click over and check out the target web page.
The meta tag description is expressed like this in your web page:
<meta name=”description” content=”Keyword rich descriptive content here”>
You may want to make some convincing statements in this meta description tag. I’ve seen some people that even use their phone number and a strong price guarantee.
5. Keyword phrase in the first sentence of the first paragraph of your page – another great way to optimize each web page for a search engine besides including the keyword phrase in your <title> tag and meta description tag would be to include your keyword phrase in the first sentence of your first paragraph.
6. Keyword phrases sprinkled throughout the body of copy on a web page – you want to have a conservative sprinkling of the main keyword you are focusing on throughout the web page and use other related keyword phrases that may be naturally occurring when discussing the topic of your main keyword phrase.
This is a great time to use NicheBOT’s 1-Click LSI tool that will find a number of related keyword phrass that may be worthy to bring up in a particular web page.
I believe it’s safe to stay within a keyword density range of 1%-3%. That is, how many times your keyword phrase appears throughout the body of copy. One percent keyword density would mean that the keyword phrase would show up once for every 100 words on a web page.
However, I personally put more focus on writing the page first for the web visitor in mind. I then go back and put focus on making sure the web page is optimized for the keyword without overdoing the sprinkling of keyword phrases throughout the entire copy on the page.
7. Keyword Phrases in your site’s Navigation – there are still so many websites I come across that use the word “Home” in the hyperlink that is part of their site’s navigation back to the home page.
Just as you would use a keyword phrase in an external hyperlink pointing toward your website that would count as a backlink, why not use a keyword rich link in your website’s navigation pointing to an interior page? This helps tell the search engines what that interior page, or home page, is about.
You’ll notice on NicheBOT’s home page that instead of using just the word “Home” for the link back to the home page, we preface the word “Home” with the keyword phrase “Keyword Research” to make it “Keyword Research Home.” This tells the search engines that the home page is relevant to “keyword research” and not just the word “home.”
Make an audit of your navigation and find a way, if possible, to place a one or two word phrase that gives the web page the link is pointing to more relevance. And if you happen to be using images that are part of your sites navigation, it may be time to consider a site redesign or find a way to turn those images into text using CSS (cascading style sheets).
8. Keyword phrases used in hyperlinks in the body of your copy pointing to internal pages of your site – similarly discussed in the point number 7, if you have a web page on your site focused around a keyword phrase and you want to reference another internal web page somewhere in the body of your copy, use a keyword phrase in the hyperlink pointing to that internal web page.
In fact, use a keyword phrase that is relevant to the focus of the web page you are pointing that internal hyperlink to. The keyword phrase you choose to use in that hyperlink pointing to the internal page will give that page more relevance in the eyes of the search engines.
9. Keyword phrases in the links pointing back from your articles – this is an obvious one for some, but I still look through Ezine Articles and still see a lot of authors just using their site URLs with no keyword phrases in their hyperlinks pointing back to their sites. What a shame! Why not get credit for a backlink, ya know?
I also see a lot of hyperlinks that point in toward the home page and the home page only. Another mistake!
As you can see from the screenshot below, I like to use at least two links to two different pages. And since I know that I have plenty of links pointing at NicheBOT’s home page, both the links on the screenshot below are pointing to internal pages.
What I also like to do is rotate a whole variety of keyword phrases in the hyperlinks (resource box) shown above. This gives some keyword phrase variation when submitting one article to a number of different directories.
I always talk about alleviating patterns where possible. Search engines look for commonly recurring patterns. And an easy pattern to catch would be using the same keyword phrase over and over in the same article submitted to many article directories.
Some article directories even allow you to place HTML hyperlinks with anchor text (keyword phrases) right in the body of the article, but you should check on the rules of each individual article directory if that’s allowed.
I just recently received notice from Ezine Articles that they will soon be allowing authors to submit articles with just two self-serving links within each article, rather than four.
The optimum way to submit articles and make sure they stick through duplicate content filters is to find software that allows you to re-write certain portions of an article. I have found one such site called SubmitYourArticle.com.
10. Keyword phrases in the links pointing back from your press releases – another great place to use keyword phrases and a way to get some keyword rich inbound links to your site is using press release distribution.
If you can spare the extra expense, and it’s well worth it, you’ll want to use the SEO enhanced submission that PR Web Direct allows you to use. They allow you to use 1 keyword rich hyperlink for every 100 words in your press release.
So if you have a 900 word press release, you can easily get 9 keyword rich hyperlinks pointing back to 9 different pages on your website using your preferred keyword phrases.
That’s powerful if you ask me and since PR Web is a highly spidered web site and they have great distribution channels, you’ll get a good number of inbound links from just one distributed press release.
Besides that, whoever ends up viewing your press release online can jump directly from your press release through one of those keyword rich hyperlinks directly to the relevant page of interest to them. Talk about instant gratification!
11. Keyword phrases used in your blog commenting efforts – another great way to place keyword phrases and get inbound links to your site(s) that get you credit in the search engines is commenting on blogs that are designated as “do follow.”
“Do follow” blogs are blogs that do not use “no follow” tags. “No follow” tags do not give you credit for a backlink to your site, but you can still receive indirect website traffic from the blog itself.
When commenting on a blog, you’ll fill out the “Name,” “URL,” “Email” and “Comment” portion of the form on a blog. When entering your name, you’ll use your first name with a dash and a keyword phrase. In other words, something like this:
Name: Jim – keyword research
Whatever URL you enter in the URL field, the”Name” field will turn into the keyword rich hyperlinked text.
Some blog commenters end up using a hyperlink within the body of their comment, and that may be the wrong etiquette to use when commenting on a blog. So the best thing to do would be to see how other commenters are allowed to hyperlink to their site and proceed accordingly.
12. Keyword phrases in your forum signature file – another great way to use your keyword phrases and gain inbound links from your helpfulness on forums is to have keyword rich hyperlinks pointing to your sites from your signature file. Like so…
Not only is it a great way to promote your site, but the search engines will follow your keyword rich hyperlinks and give you credit for the backlink.
By having more identities in more forums and using various keyword phrases, you’ll gain more search engine power from your keyword rich hyperlinks.
Of course, if you use a tracking URL that redirects visitors to the target web page so you can track how many clicks you get from a forum, then you will not get credit for a backlink from the search engines. However, you can just as easily track clicks from forums by looking at your website’s traffic logs or by using Google Analytics.
13. Keyword phrases in your Pay-Per-Click ads – another place to have your keyword phrases show up is in your PPC ad campaigns. This is usually done by what’s called “phrase matching.”
This is another hypnotic element that can trigger a web surfer to click on your Pay-Per-Click ad versus another ad on the page.
Prior to drawing any conclusions, the best way to measure the true validity of this is to test it for yourself.
14. Keyword phrases in the titles and tags of your Video Submissions – much like the title tag of your site which becomes the first line of your search engine listing, the Title of your video will become the first line of your search engine listing. So you definitely want to get your keyword phrase and a secondary keyword phrase in there like so:
In the video submission form of the site you submit to, you’ll also have a chance to put keywords in as tags that will allow your video to be categorized for it’s specific genre.
Without a doubt, the most important place to put your keyword phrase is in the title of your video.
15. Keyword phrases in your bookmarked URLs – and last but not of least importance is making sure to include a keyword phrase when bookmarking your own URLs to social bookmarking sites such as digg.com and others.
Social bookmarking can give some really quick search engine benefits and increased rankings in the immediate future. So you’ll want to use your primary keyword phrase in the title of your bookmarked items.
While there may be “no follow” tags in place at a good number of the social bookmark sites, there is still evidence that indicates that search engines do follow the links and this helps for fast indexing of web sites.
Should you write some really sticky content that gets bookmarked a lot — you can easily climb in the rankings of the actual site’s internal search structure that can bring you a flood of website traffic. This is also known as the “digg effect.” As a side note, these social bookmarking sites are great for research on popular articles and the keywords being used.
Places NOT to use your Keyword Phrases
You’ll notice that through out this article, I did not mention anything about using your keyword phrases in your meta keyword tags as well as alt text in your images. Here’s why.
Meta keyword tags are pretty much worthless to the large search engines. While they are still used in very minor search engines, this does not warrant the time or effort to focus your energies on this aspect of your web page. Furthermore, when you use your keyword phrases in your meta tags, this allows other webmasters to conduct keyword research right from your own site as they use site scrapers that pull keywords right from your meta tags.
Alt text in images tend to be a place that webmasters stuff keywords repetitively and search engines nowadays frown upon this. Why take the chance in getting your web page penalized for over-stuffing keywords when there are so many places noted above to put your keyword phrase? It’s probably best to use various alt text in your images that relate to exactly what the image is about. This begs you not to use the same keyword phrase over and over again just to try and improve your search engine rankings.
Now that you’ve got the full scoop of where to place your keyword phrases and where not to, it’s time to put this to good use. In fact, print this out.
You may perhaps even want to go over your future plans for articles, press releases, blog commenting and also go back over your web pages and re-optimize them accordingly.
As I discover more and more places to properly put your keyword phrases, I’ll continually update this article as a central depository. However, I believe I got the main ones.
If you feel I’ve missed some hotspots, please let me know by leaving your comment below and we’ll add to it.
Even if you feel I’ve covered the most important ones, I’d love to hear your thoughts on this article below.
Thanks so much for reading through the end and make sure to tell a friend.
See you on the next issue.
Best of success,
Jim Morris, Founder
NicheBOT – “Finds exactly what people search for.”
Excellent article – as usual. And I learned some new things, especially about using my keywords with my name. Thanks for the good advice.
Not only have I found the article on keyword optimisation refreshingly simple but I also thank the others who have contributed comments to furthering the learning experience.
Too much hype exists around keyword meta tags and I totally agree it is about achieving optimal density ratios on key search phrases within your content. Greatest value will come form doing your research first. Find out what phrases are of greatest interest to people that relate to your area of interest and be careful to be very specific about the area of interest.
Marketing to a general segments too difficult. Find a core product or service as it relates to a very specific market segment and create your landing page around that and then optimise the content.
Its a two edged sword – on-page optimisation and off-page optimisation. There is no silver bullet solution.
Thank you one and all for your comments.
Music Guy said:
“One thing that concerns me about my site is that it is not particularly wordy, I have a landing page for each genre of ambient relaxation music so what happens is that the descriptions of the products and the categories (genres) make up a larger percentage of my total word count.
Of course.. this means that my keyword density is rather high, which I think is only natural for a music site, but will I get penalised for it?
I’m not sure if I am or not. My keyword density today is:
music 7.64%
mp 6.33%
ambient 5.68%
meditation 4.15%
relaxation 3.93%
cart 2.84%
album 2.4%”
If you have landing pages for each genre with product descriptions on them, I think it would be natural to have a higher occurring keyword density.
I honestly don’t think you’ll get penalized at the level you’re quoting above. If keyword density went into double digits, then maybe I’d start worrying.
As long as the page doesn’t APPEAR (to the human eye) to be overstuffed with keywords that don’t naturally occur within the context of your descriptions, I think you’ll be good.
Of course, if you continue to worry, you can add in some more introductory language to the page to get your website prospects warmed up to what the genre pages are about.
Nonetheless, if you want something to worry about, I would make sure to get some hearty inbound links to those genre pages — because you could literally have NO text on the page and be able to rank for keywords with the right inbound links.
Hope that helps guide you and alleviate any further concerns.
May the force be with you!
Best,
Jim
Gerrit said:
“1) If you have a “Link-to-Us” page (whether reciprocal or not) do not just include your homepage URL… Direct clicks to a folder/file on your site with you keyword embedded. Have this code rotate on your page displaying each new visitor a different URL code snippet they can add to their website… each snippet has a different keyword-rich URL.
Absolutely great point Gerrit!
If anyone visits our Add Link page here:
http://www.nichebot.com/resources/admin/add_link.php
You’ll see that every time you refresh that page — there’s a NEW piece of text that webmasters grab to put up on their page when doing a link exchange with us.
You’ll also notice that there are different links that point to different pages — not just the home page, just like Gerrit is suggesting.
Once again — great point Gerrit.
“2) Sometimes you can name your products in a keyword-rich way. Some affiliate program links passes LinkLove (PR) from each affiliates’ URL to your site. WHen your product name is embedded into this affiliate URL, your target keyword ranks on hundreds on webpages, making it virtually impossible for your competition to control this keyword”
Another excellent point, Gerrit. And that beckons the readers here to make sure when they are looking for a script to run their affiliate program, they want to make sure the URL the affiliate program produces is search engine friendly as affiliates start spreading the word and using keyword phrases in the anchor text.
This is a great lazy way for affiliates to do viral inbound link promotion for you without having to do any extra work (other than motivating your affiliates to put link text on their web pages).
Great points — and so noted!
Best,
Jim
Kate said:
“Great work guys! You give the right kind of break down for quick and dirty lessons in keyword usage. Are people really still keyword stuffing?? I thought that died 4 years ago.”
Thanks for the compliments Kate.
Funny thing is — about keyword stuffing — I still come across websites that are keyword stuffing with hidden text or fainted text that blends into the background and doing things that IF they get caught or reported, could get their site zapped right out of the index of major search engines.
So while it may have died out 4 years ago for you — people still do it and think they are being slick about it. One day, it could backfire to their discontent and things could go up in smoke.
I always say — if you’re gonna do things that are risky, you might as well be risky all the way, but don’t risk losing an authority site you’ve built up for years and years. And make sure you do it on a server or hosting account that doesn’t have your completely legit (white hat) stuff on it.
If you’re gonna keep your white hat clean, keep it spot white and bleach out any dark (black) spots so you keep your site bearing the fruits of ongoing perpetual traffic.
Best,
Jim
Chuck said:
“Your not exactly wrong Jim, but your not accurate either. The total “effect” of the URL on ranking has always hovered around 20%. That includes the total length of the URL – long being bad – the keywords found there – matching being good – and the placement in the url – root being better.
All the factors add up and if you don’t have keywords in the URL, it’s too long, and it has too many numbers, then you have to make up that shortfall in other ways.
None of the ranking factors are “Make or Break”. Some sites rank well while missing part of the equation by making up for it in other ways.”
I appreciate you giving some relevance to the URL having an impact when including keywords.
I wasn’t completely discounting that there is an effect with keywords in the URL — just that the overall impact could be overridden with inbound links and become a small part of the equation.
If a page has nothing much going for it (meaning, no inbound links) and has keywords in the URL, then yeah, the overall effect will be higher (at or around the number you quote).
I would like to impart and stress to others the importance of getting those inbound links to various pages on one’s website. I would rather someone focus on that rather than hinging upon the impact of keywords in the URL.
I think it’s important to have a healthy mix of everything discussed above and integrating it into the whole picture.
Best,
Jim
Mally said:
“Here’s a question. On my Magazine Subscription website, for each product I’ve go the magazine name in the as well as the term Magazine Subscription.
e.g
Billboard Magazine – Magazine Subscription
Would you recommend this approach?
thanks
Mally”
It sounds like you’re trying to get every page with a magazine name to rank for Magazine Subscription which I imagine is a pretty competitive keyword.
I would try to get each page to focus on one primary and a secondary keyword. I would then try to get one of the web pages on your site to primarily focus on ranking for “magazine subscriptions” — acquiring inbound links to that web for other various keywords 3 or 4 word phrases that contain “magazine subscriptions” as the primary root keyword.
I would also finds ways to include hyperlinks on other various pages in your site that point to that one web page attempting to rank for “magazine subscriptions” using that keyword in the anchor text.
In other words, I’m attempting to have you focus your efforts on getting one of your web pages focused in on “magazine subscriptions” rather than trying to get every page to rank for the term.
Hope that helps.
Best,
Jim
Alan said:
“Jim I have a question,
Recently I discovered that by using just a couple of words in my images I am getting a good amount of traffic from Google images based on the keyword.
Unfortunately it’s the wrong traffic, these people searching are typing in the word “office people” which is what I named the picture, but those are not the people I want coming to my website.
Should I just get rid of the picture all together?
Gotta be careful with stuff like that. You might be getting traffic but they are the wrong ones.”
With images — sometimes I see individuals using them in the wrong way — as it’s the words that sell. That’s not to excuse bad website design or graphical elements of a web page.
If the image serves the purpose of carrying across meaning of the text it is near — then leave it.
What I would do is just rename the alt text on the image with some relevant keywords.
The problem comes in when each picture on a web page has the consistently same keyword for various pictures. It’s fine to use alt text on images — just make them independently different.
Best,
Jim
Marg said:
“This was useful, but not as useful as it could be. It would be better if you started with the keywords and showed a real life example of how you picked them, explained why, and then showed step-by-step how you programmed your page/set up the tags and what the results.”
I totally agree with you Marg. The only thing is there are different keyword projects for different aspects of website promotion.
I’ve got a case study for this that I can share about setting up a page and then doing some article marketing and how I picked the keywords. That may work — but again — there are so many various ways to go about things that it’s hard for one study or even multiple ones to cover the whole gamut.
I’ll share the story with the one web page that got some good effects.
Best,
Jim
Dr. Steve said:
“Very useful information. So, in reference to #11, does this blog give a search engine friendly link in the comment section?”
Yes, Dr. Steve, this blog does have follow tags that will allow search engines to follow the links and give backlink credit.
Best,
Jim
Pedro said:
“I thought overall this article offers some pretty solid advice.
I disagree with the author’s take on alt tags, as I have found these to be quite useful as it pertains to image search results. Sure, keyword-stuffing won’t help you in this day and age, but use of the alt tag as it was intended to be used does have its benefits.”
I am not at all discounting alt tags on images altogether or that they don’t work, but to caution on the side overusing the same keyword throughout each image to try and have an overall impact on ranking for the keyword phrase of the web page. But in the overall scheme of things, there has to be a line drawn on how many things can be focused on in the page. And when it comes down to it — I think that inbound links are THE most important aspect to getting individual web pages to rank and a skill much more necessary to hone than worrying about alt tags on images.
As I stated up above, it’s a matter of time management and and making a conscious decision to focus on those things that make a big difference, not a small splash in the pond.
If you’re running an educational or graphical type of site, then I guess visitor value may be high for image search results. Otherwise, I would love to see what the percentage of conversion is for visitors coming in from image search results.
Best,
Jim
KD said:
“Hi Jim,
Just curious about using keyword phrases in the ‘H’ tags?
Thanks for the article, very good actionable advice.
kd”
Keyword phrases placed in H1, H2, H3 and H4 tags (even the headline) is not that big of an appreciable difference.
A higher priority would be to have the keyword phrase in the first sentence of the first paragraph of the body of the document.
Best,
Jim
Thanks for your thoughts NichBOT Guy. Since then I have managed to reduce the higher density keywords and also rise some of the missing ones to more respectable levels. Now Im wondering how this might change everything for me in terms of placements up or down.
In recent weeks I have seen sharp rises (and,. actually one sharp fall) across some keyword phrases so something must be working for me.
I think the next issue that naturally follows on from this topic is about synonyms. Since this is becoming increasingly important to manage synonyms of your market keywords its not a case of a single dimension anymore.
We need to work through each of our keywords and understand the synonyms and then make sure these are included as well….
what do you think?
Fantastic article there Jim!
A definite keeper. There’s some stuff here that even I didn’t know.
A very useful resource for everyone.
Kudos to you.
Hi Jim,
Great advise as usual,
Although I am a bit ify on the “name – keyword Phrase” scenario as I know most A-List Bloggers view this as a SPAM comments.
Cheers,
I think when writing either site content and/or articles…the use of LSI words to maintain a ‘theme’ is an excellent method. Google is now counting themed words in it’s ranking.
Another tip may be to use your keywords in your navbar if possible. And don’t forget to bold a keyword or two.
Stepper
reservationsfor2.com
Hey Jim,
Great article. The comments and replies from you are just as good as the original article. I’ll definitely look into some of these suggestions.
Tao
Hi Jim,
Thanks for the great article. I have read many articles on the same subject but it’s always good to hear/read someone else’s take on this.
I believe it is also helpful to include your keyword at the end of you page, I mean in the page footer just like you have it in the first paragraph. What do you think?
Thanks again
Robert
Thank you for this information. It was so clear. I went to my website and took at look at the headings at the top and found that they only say smartwebsecurity/leawagner/product?code 100(or 200 etc)….This can’t be good if I’m reading your info properly since the product codes are merely how I put them into the Admin so they will show up in their categories. My website was built by a local company, and my webmaster built it. Am I looking in the right place? I have had no one come to my site since I opened it in January 2008 (was supposed to be up in October 2007) and I’ve signed a 1 year contract for the web hosting. I’m going to meet with him soon and ask all of the questions that were brought up by your information, meanwhile I’m bleeding money….arrgh. Anyway THANKS, THANKS, THANKS!
Excellent info! Google definitely pays more attention to your title and description than your domain name. However, Yahoo seems to rank keyword rich domain names pretty high. Go to Yahoo.com and enter the term ‘home based travel business’ for the search, and a domain with that term pops up first. Do the same search on Google, and that domain won’t show up for five pages or so.
Hey Jim & you guys above … great reading excellent thread … the internet is like a great big information note book and the pages keep turning every day “even if we don’t want it too” … with better information that most folks who dip into this book every day trying to solve there current wishes to find the latest greatest secret to wealth and prosperity and usually miss the point of the greatest secret is … ACTION … by taking ACTION on information learned comes out as knowledge learned so success can turn to WISDOM once that knowledge is implemented with strategies to the desired outcome …
Remembering that old saying by Benjamin Franklin “The definition of insanity is doing the same thing over and over and expecting different Results” I for one didn’t understand the saying the first time I heard it, so it wasn’t effective on me as it was intended to be. But I expect if my more successful friends keep quoting it, and quoting it, and quoting it, eventually, I might catch on and find the Truth that Lies Deep Within this Wise Saying.
All my best to you and your Keywords vs. Tactics
Phillip Skinner
Well, now that you’ve let the cat out of the bag, I guess it’s alright to finally admit to keeping a template just like the 15 places here. Too bad. It was a nice way to get onto the radar while designing a site.
BTW, I came over here because of a link from your bud’s blog roll. findhotniches?
Not my site, and I can’t click back because I closed the window too soon.
Now that information
- the 4th line of your search engine listing shows your domain name -
gave me even more reason to focus on domains with keyword in the url.
Thanks for the tip
Jim,
Great article as always.
Thanks.
I am so glad I’m a member
of NICHEBOT!!!
You give some awesome info.
Thanks again,
Tammy
Great information. I’m getting ready to forward it to several people. I thought it very interesting that most of the people commenting didn’t implement your suggestion #11.
Hi Jim, Good article. I think having a Keyword in your domain name is very effective because when folks give you a back link you are not always in control of what they use. If you have the main keyword in your URL they automatically give you the good link text. Am I wrong on this?
Rolf
Hi there,
Very nice article and well explained. I have read through many such articles but the way you have explained with screen shots is very nice – a picture is worth thousand words.
I have a question for you: how do search engine spiders react to keyword phrases within quote marks within my website content? I believe bold, underline, italic, linked etc. are rated higher, but does this apply to phrases within quote marks? Your thoughts on this would be very much appreciated.
This is such a great information rich story. There is just way too much to remember so bookmarking this page, and this whole site is pretty much essential.
Well done Jim on a good site and thanks for the images, it helps to understand what your writing about. A picture tells a thousand words.
Great Article – and thanks to Google Translate
Hey Jim
Great article. I would say I have learned many of the points you mention, but its the first time I really can see the relative weight of each keyword placement, as usual, you have a gift for cutting to the chase on explaining these things, without going short on details.
Thanks Much.
Dan
Great post, I’ve bookmarked this page so I can refer to it often. I like the idea of using different page URI’s in the Author box.
Thanks,
Luca
Hi was just trying to descripe the idea of using keywords to a frind. Showing him your post made it a bit more clear, thanks
This is really good site and rich with content.
Thanks Jim
This article is going to be most valuable when setting up my websites.
Opal
I haven’t seen this many good suggestions in some of the paid ebooks I currently own. I’ve been online marketing for over a dozen years and I found this blog today – and plan to visit often.
Thanks Jim! Very much.
Great and simple advice about seo. But I still think it’s better to spend time on linkbuilding
Great article. I also hear that you should put your keywords toward the bottom of you page. In the last paragraph of you content is good place. Don’t forget to add into your H1 headers as well. Don’t overdo the alt=keyword tag as that will just kill your rankings dead.
Nice article Jim, a great roundup on best keyword practices, I enjoyed the read and the reminder on basic SEO.
Cool! Very informative and in the right sequence…look forward to see more from you
JP
Wow, Jim, this IS a doozie. Looks like you have covered all of the ones we normally try to take care of. Wish I had an article like this to guide me when I started out! Thanks. It’s good to have a list to check that you are not missing anything
Great article, Really very interesting. I would say I have learned many of the points you mention and it was good to have them reinforced on your site. this is the first time I really can see the relative weight of each keyword placement, as usual, you have a gift for cutting to the chase on explaining these things, without going short on details.
Thanks Much.
Clare
Keyword phrases in your domain names – some may initially think this is for some huge SEO (search engine optimization) benefit to have the keyword phrase in your domain name. Wrongo – I have so many key word domains and they seem to rank well for the search term – I think I have to disagree with you on this one.
Rice
You make a good point about having a key phrase in your domain name or URL, in the fact that some websites do not allow you to add anchor text to your links, so this helps not only if you are trying to build back links yourself or if people are naturally linking to your website.
regards
WDM
To the point and well written, I will be check back to this site again and again now i have found it.
I am not so sure if the keyword domains have a massive advantage these days in terms of Search Engine Optimisation – but what the hey!
Thanks for the useful advice and discussion, much love.
If I am honest I have to say I am confused, i was always under the impression that keywords domain were very important. Then again, perhaps Google would consider domain names from LSA point of view?
Now that would be interesting.
This is vauble and good advice, it starts off with some wuite simple pointer but really becomes very advances towards the end. I esspecially like the sectrion on where NOT to put your keywords – great informative reading that we can all learn from.
Oh and just for the record I dont think Key words in your domains are a bad thing, but i dont think they are a massive benift. Its more a benifit for the user rather than the SE in my book.
Jon
Good list, but not all are equally important – if you do a little less of X then you just add for Y.
I have to agree with SEO Birmingham. Having the exact keyword in the domain name helps.