Earlier this month, I wrote an article entitled “Are we so blinded by the SEO of blogs that we forget the basics” and this will pick up where that left off.
As I was saying in the earlier article, most people get SO blinded by the fact that blogs are search engine optimized that they quite often forget the most important, basic and crucial component before making a blog post.
As any type of communication that will be posted publicly, one must plan first what the true intent and purpose of the blog post truly is. What is the theme of it? Most blog posts don’t even have a finished intent at the end with a call to action or any type of take away and this is where most people are leaving money and subscribers on the table. And I think that everyone should uncover that purpose (of the blog post) prior to even thinking about creating one.
Now, unless you are one of the MySpace generation and are just maintaining a blog for your friends to read and comment, and your social life, that’s all fine and dandy. But if you are attempting to harness the true power of a blog, I’m sure you are intending to receive traffic from your blog through the search engines, and hopefully convert that traffic into something of a monetization value, i.e., money.
And towards the end of this post, I’ll give you a link to view the video that I prepared specially for Sherman Hu’s Private Membership site over at WordPress Tutorials that gives you the one crucial component you must make sure to do before you make any blog post. Otherwise, all your efforts are for naught.
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