Does Your Website Content Muster Up Enough Energy to Pass the Puppy Treat Test? (The Most Basic Test of All)

Hey, I have the same problems and I have a puppy training website. However I’ve only made 2 sales for my book. Mostly because google delisted my site for who knows why so traffic dropped way off of course.

Dog / puppy behavior is a strange adventure and I like the way you put it into the explanation of buyer bites:) But how do you get the right contents/treats or know if it works once you think you have it right?

Reminds me of the Beggin Strips commercial on TV. And you’re right, it’s a good question to ask yourself: Is my customer going to be that excited (as the fake dog in the commercial) when they see my page/site/offer?

Hey Jim, This article is put to us in a way we can all understand. Putting myself into my writing is a true challenge. You Jim show us how to incorporate our lives into the copy therefore intriguing our customers on a personal level. My compliments. My dog is named the BOO!

Think I’m going to have to sign me a copywriter – I’ve heard people are leaving my squeeze page with depression ;-(

It’s a real challenge trying to produce copy that sells when you are reluctant to be involved in hype and BS. I wonder where the right balance lies sometimes. It’s not just puppy treats, it’s including them in a web site where you can remain comfortable with the ethos of selling good quality stuff in an ethical manner.

I would have to say you have found that proverbial bone that all the dogs want to chew on. I would never have looked at it from your point of view but it makes perfect sense to me. Thanks for pointing it out and I will try to apply those thoughts to my website. I want the salivating customers.

Hi Jim,

You got a nice way of saying things. For me SEO is sort of applying common sense (marketing) logic to a website, for many people that does not come natural for others it does.

You are able to analyze and break down this process and let us enjoy it as a “puppy treats” metaphore.

Thanks

I like it. I didn’t think I was going to buy the “puppy treat thing”, but I like it. Particulary the part about your article, ( I would like to read it) and putting yourself behind your website. I would like to believe that you are correct.
Mahalo for your insight and encouragement.
Sandra

Jim,
Genius! I have a 165 lb. dog that drools at the THOUGHT of food, (that could get REALLY messy!) and yet I never thought about that kind of spin on things, lol! Unique, AND relevant…

Hi Jim Well must say the timing of your artical came at a time when I am trying to do something to change my life I have invested in an on-line course from one of the world renound E Marketers and am struggling to find my “Niche” you page was very inforative
Thank You
Wayne

What you refer to as the “Puppy Test” is very true. It’s all about content which has a strong relation to copywriting. You need to have content that people want but you need to put it down in a persuasive manner. Even if you are using video advertising on video sites like Adwido the content of the video needs to be persuasive.

Haha, I really like this man! I thought I was going to be commenting telling you how dumb you are, but actually I think that you are extremely clever and innovative, awesome insight on this! I hope to see a kitty treat test or a squirrel nut test very soon, heh

Talk to ya soon,
Whitney Segura @ Segura Trading SEO Company

It makes perfect sense.

You can’t just throw less than good content to anybody and expect them to open their wallet.

I really don’t know how to write content that would have people foaming at the mouth without laying on some of the most hyped up content imaginable. You think these people know what they want? Then someone please tell me why the vast majority of them leave, even when your content is directly related to their wants and desires. I don’t think that most visitors have clue about what really good content is, maybe a baseball bat would work better.

Great reminder for everybody out there creating content for their websites – whether it’s for their business or affiliate offers. I am just re-reading “Hypnotic Writing by Joe Vitale – how to seduce and persuade customers with only your words”. He is applying the principles of hypnosis to copywriting. I recommend it for anyone who’s trying to learn the secrets of written persuasion.
Joanna

One of THE most hypnotic things you can do Robert and most people are not necessarily all that great with this, and that is to just speak in writing like you to your friends.

This is the biggest mistake folks don’t do and they just talk all formal and stuff.

Gosh.

Imagine what my 5th grade english teach think of me using one word in a sentence and not capitalizing the e in english.

Fact is — we come on line to relate to others and we relate to people who are just being themselves.

You want one huge tip here? Just be yourself on paper like you are in person.

There’s NO need for hypie or unnecessary superlatives to get people watered in the mouth — but we do need to give them valuable tips and information they can’t normally find elsewhere.

This does take time to do some research and such, but it’s well worth it in the end.

To that end, I also need to express the tip of creating EVERGREEN CONTENT.

Make sure to remove dates, anyway possible that dates the material because people ARE very date conscious and will ignore your stuff if its date.

I think at first, you just need to get focused on writing in a very conversational tone and you can review this article at the top of Google:

http://www.google.com/search?source=ig&hl=en&rlz=&=&q=write+like+you+speak+not+as+you+think&aq=f&oq=&aqi=