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Google Hot Trends down from 100 to 40 to 20

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It wasn’t too long ago on September 28, 2009, that Google took Google Hot Trends down to 40.

That was what — 3 months ago?

Apparently that cut wasn’t enough because they made another one.

Just today, December 21, 2009, I just noticed…that the results are now down to 20 — so it looks like they are now mirroring the likes of Yahoo with their skimmed down skimpy version of hot keyword trends.

It appears the Big G cut down the results to 40 due to a new format of using the top the hot trends grids in Google.com search results.  So if someone happens to search for one of the top 100 most searched terms, you will see a hot trends grid right within the results.  They could have just as easily kept the top 100 AND include a grid within the results.  Of course, they really didn’t really make it clear WHY they cut down the trends from 100 to 40, but that’s usual G fashion.

All this is great for the visitor (although I don’t think visitors were looking at the top 100 trends like us webmasters), but why does the visitor care about search trends on the topic?

Do you care?

I mean, other than the social proof of the topic being SO HOT, the visitors will continue searching some type of search engine and will hopefully continue to look to Google for those results.  To answer why the visitors may  care, I’ll defer to this article by Danny Sullivan who explains how people definitely want to see real time information, especially for Twitter, so this is now Google’s way of responding.

But it doesn’t look good for Google and real-time Tweeted results as Danny Sullivan lays into Google’s real-timeness as of yesterday (and Danny got scathing tweets about his use of Brittany Murphy’s death as an example of Google’s supposed real time results).

I think these limited results are a great way of not allowing us webmasters to see the additional data.  :D

Without the depth, I am now definitely going to have look at each and every hourly Google Hot Trends report I get from our Live Trends service.  Click screenshot below for full view:

(Note:  The LITE version of this service comes complementary with an active NicheBOT account, but the PRO version with the up and down movement, plus hourly archives going back to November 2007 + hour email alerts is a supplemental subscription.)

By looking at each hourly report throughout the day, I now know when those short term spike terms come on the radar (which also leave just as fast) and I can continue to capitalize on them.

What’s nice is that I can always go back and look at the archives of Hot Trends on NicheBOT all the way back to November 2007.

What’s really nice is getting all the Google Hot Trends reports by Gmail because I now have an archived searchable database of emails going back a year that is also INSTANT research.  ;-)

I’m still miffed that Google demolished over 3/4 of the list.

What are your thoughts on this recent meat clever to Hot Trends being chopped down by 80%?

Pipe in down below.

Your partner in profits,

Jim Morris, President/CEO – FTEI

Founder – NicheBOT X Keyword Suite

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P.S.    The Google Hot Trends is only one aspect to NicheBOT’s Live Trends service as the service integrates Yahoo’s Movers and SHakers, eBay Hot searches together with TV Shows from authorities that go straight to their show schedule to capitalize on Oprah trends, and a News tab to instantly give you access to the most popular news searches all within one tabbed and organized screen.

We also include the number of competing pages at an instant glance so you know how easy it is to rank for the given word within hours (by using blogs and social bookmarking and pinging).

Then we give the WordTracker count for a keyword so you know whether you should do some backlinks for long term positioning and reaping traffic beyond the 24-72 hour spike in searches.

The actions column provides links Google’s Hotness Graph to see a visual and the large detailed page through the Hotness Detail.

This is by no means some sales pitch for the service, but just to show you what other aspects of trends you should have in your bookmarks to cover if you can’t afford the service itself.

Posted by Keyword Research Expert Jim Morris on Monday, December 21, 2009 at 2:34 am 
Filed under google hot trends · Tagged with

  • I think almost all points discussed here by all earlier than me. I am also regular user of Google Hot trends for more than two years. I think Google is going to set some new trends. Hence the cut. OK. Let us hope good.
  • wipo
    I was search around the google to look at this problem and all post said about 100 result at google trend and finally land at this site.
    thanks
  • Hot trends reduced by Google. Maybe they'll begin charging for keywords?
  • Well -- here's the thing -- they DO charge for keywords, if you are a developer.

    So any developer, like NicheBOT.com, can get the same data that Google provides on the External Tool, but they monetize it by charging through their Adwords API.

    So in essence, if you wanna get bulk results or do fancy data gathering, you PAY for it.
  • To me it looks like google has spat the dummy then taken their bat and ball and gone off in a huff.

    They are the ones who will lose out as webmasters will find other ways of getting the information needed. I'm sure some smart programmer will come up with a tool in the not too distant future.

    If one of my kids did this they'd be sent to their room until they learned some manners.

    Kathy


  • Right -- only problem is... Google holds the vastness of SEARCH data, which in a game of knowing what the MAIN PORTION of your marketplace is doing.

    While you can go to a different database, others just don't have but a SPECK of dust the size of data compared to Google.

    Either way, even if someone programmatically comes up with some fantastic solution, the problem still remains. There is NO accuracy even in Google data, and they now say their numbers are merely estimates on the Trends and Hot Trends sections. So whether it's Google's data, or anybody else, it's still inaccurate and the only true test of how effective a keyword is to create a page and get some links to it.

    Once a page gets traffic to it, based on the content and the expertise of crafting the web copy and the backend follow-up system, THAT will determine the profitability of a keyword.

    There is NO WAY a keyword tool or software can tell you how profitable a keyword is because the tool doesn't know the level of expertise or your abilities to be able to profit from the net. So those numbers that tools spit out are so hypothetical, it's ridiculous (and Einstein would have a good laugh at it if he were alive).
  • misatokatsuragi
    Google keeps miffing people, especially it's customers, (mainly it's adwords and adsense advertisers) which is not wise in any niche or market.

    Do any of you all remember when Yahoo! was the number one search engine? They may be number one again soon if Google keeps it up. I always did think Yahoo's shopping search engine displayed more relevant results than Google's shopping search.

    I have proof of my own also, that Google does not pay or credit it's adsense advertisers for all the clicks they generate, and I am talking about legitimate clicks, not the abused clicks like webmasters clicking their own ads.

    The bulk of my proof was obtained through both website tracking and a few of my own experiments. The website tracking results seemed very suspicious, but wasn't conclusive proof in and of itself, but together with some experiments I conducted with both Adsense and Adwords, resulted in some pretty irrefutable results and it appears the Google is not on the up and up with it's commission payouts.

    Being Google though, this really isn't that much of a surprise to me, and I have since dropped all of my adsense ads.
  • Honestly, you're better off for long term ROI and building your site's OWN presence to keep your visitor ON YOUR SITE, build value, build a relationship and refer visitors to affiliate programs. This is proven to have a much higher ROI.

    And what you are saying above is definitely correct, and if Bing does things right and can avoid this frivolous lawsuit http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20091217005716&newsLang=en -- they they could give Google a run for their money.

    But I don't believe Microsoft is going to overrun the market with their commercial prowess, it's going to have to be something (like a feature, tool or something SO innovative) -- as profound and deafening as the blow was when Apple took over the market with iPods and iPhones.

    So yes, Google is easily in a position to lose footing.
  • That's pretty lame. The old list with 100 entries was a lot more interesting... especially because much of the top 20 are often made up of variations on a theme.
  • There was really NO reason for it. It's not like a huge cost of resources, but I believe the system just got abused by folks who were using the hot trends to capitalize on traffic -- now webmasters will just have to GUESS... :P
  • jamesmackinlay
    Well I have been marketing on the internet for almost 10 years now and to all my customers I've said this before and I will say it again:

    GOOGLE does not CARE about anyone but themselves they never did and never will!

    I have had my adsense account closed for no reason about 2 years ago I emailed them many times and all I got was an automated answer.

    Do you think any other business that had customer service like that would last very long? I think not!

    As far as Adsense goes I will never use them again they change the rules so much (Only when it suits them) that by the time you figure it all out you have to do it all over again and all the while they are making money.



  • Hortensia
    Be careful with using Analytics and Gmail as well, to prevent them to know to much about you and your business.

    Also it would be a good idea if all marketers would start ignoring big G completely from now on, I mean not even talk about it anymore.

    That would be a great resolution for the new year.
  • Good points there.

    Actually, I tried their Analytics with conversion tracking -- and that failed miserably.

    The analytics I'm actually more concerned about because if they know that -- that's
    insider stuff they can use -- whereas my email is somewhat sensitive in nature,
    but I'm sure there is SO MUCH email out there (however, it is scary to think if they
    target you, they can instantly lookup your entire pathology over time that they've
    been collecting data from you).
  • Limiting information flow and access seems like a kind of censorship to me and that is bad. Their draconian tactics of late are not impressive in the least and driving me away from them.

    It's a sign of bad things to come from Google.
  • I agree that this is a bad sign of limiting things to come.

    And in fact, I've seen Google cancel Adwords accounts like there was no tomorrow, Adsense accounts are getting canned and Google is raising their standards as far as the type of sites and advertisers they have.

    Actually, what I believe Google is doing (beyond this Hot Trends) is cutting back on the waste and trying to tighten up lost resources.

    In fact, I'll make my prediction here now. I wouldn't be surprised if Google one day takes the External Keyword Tool out of public view and locks it behind the Adwords account center because of all the keyword tools busting the public tool up.

    It'll be like Overture all over again.
  • purehoodiawithp57
    Yeah Jim you are right. Google has again started one of those things that drive webmasters crazy. Adwords as well as adsense accounts have been canceled of late. Thanks God I don't do them.

    Google is up to something. I once read Mat Cutts reaction to the immergence of bing from which I could gather that its a war to get the attention of the public.

    Concerning twitter, yes, google is losing ground because my pals who are not webmasters all do their searches on twitter instead of the major search engines including google. If a couple of my friends do that imagine how many people from all over the world.
  • And let's not forget ALL of those Facebook users, which is like a nice size country of 250-300 million users.

    So yeah, social media, social networking will become ever so vital in the way things are spread and that's why there is going to be a sudden shift in our media distribution plan for 2010.

    Hang tight...
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