With the recent release of NicheBOT's ability to obtain Pay-Per-Click figures from Google Adwords, Miva and Enhance, it just seemed complimentary for its users to have a way to determine profitability of a particular campaign.

Whereas most public tools unfortunately have a CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart), this tool within your NicheBOT 2 account will keep you from taking one extra step.

Anyone who is using Pay-Per-Click to drive traffic to their site should be using some method to calculate the profitability of each campaign. And once you understand your profitability — you will also understand your visitor value — which is the value of each visitor based on the ability of the website to convert a sale or turn a profit.

Now there is no reason for anyone to guess whether paying for clicks to a website or affiliate offer is paying off for them or not.

The other option, if you wish to get more automated in your calculations of ROI using Google Adwords, is to include the Google Analytics website tracking package by Urchin (acquired by Google). Google Analytics is a website tracking package gives you a snippet of code that you cut and paste into each page of your website that allows you to follow the paths of your visitors. It displays which keywords your visitors are finding your site and, best of all, it's free by signing up for a Google account or a public Gmail account.

The reason I bring this up is because most webmaster and online business owners who do not run the technical aspect of their operations may not really understand if their website's promotional efforts are paying off. Most general website tracking packages that come standard with Cpanel or Plesk operating systems tend to leave a gap of understanding for the average webmaster or small business owner. Often times, the tracking stats are difficult for the average lay person to understand or even decipher. But again, the main thrust is to bring awareness to the importance of tracking and understanding what keywords web surfers are using to land on your website from the search engines. Most often, we hear about webmasters giving up because they are not seeing results in their promotional efforts, so they just give up promoting right before ever reaching critical mass.

Google Analytics gives you plenty of information on your website's visitors and will automatically track and calculate the conversion of your visitors into subscribers or customers. (Click here to take a tour of the Urchin tracking package.) In fact, you can now integrate your Google Adwords campaigns by checking out the Conversion University to learn how you can track and better improve your Return on Investment (ROI) for your Pay-Per-Click campaigns. This truly makes it drop dead easy and you don't even have to pull out a calculator.

This Google Adwords Learning Center page will also show you ways to improve your marketing initiatives.

The NicheBOT ROI Cruncher will calculate your profitability in short order if you wish not to get technical. But if you want to be dead on with your conversion tracking and calculating ROI on your PPC campaigns automatically, then you may want to check into Google Analytics.

NicheBOT has been using the Google Analytics package since last September, and we're really glad we chose to run with it.

Although the Google Analytics package and tracking is not the main thrust of this article, the NicheBOT ROI Cruncher will make certain to keep profitability at the top of your mind when spending money for clicks. Otherwise, what you don't know could be losing you money.