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The Keyword Informer
Issue 9
Copyright 2007 Jim Morris and FTEI
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It’s been a while since our last regular newsletter as most of the recent communications have been private subscriber only specials. And it just isn’t a subscriber only special if it’s posted out in the public blog that anyone can see.
And that is ONE of the really major benefits of being subscribed to The Keyword Informer.
This will continue the recent topic area we’ve been dwelling, which is all about “backlinks” as well as our recent introduction of resident expert on affiliate marketing and backlinks, Mr. James Martell.
And so why have I been preaching about backlinks, backlinks and more backlinks for over the past 3 years now?
Simple. Backlinks are those hyperlinks that point back to your own site or a target site you are building out. But more importantly, a backlink is a hyperlink that should utilize one of the keyword phrases in your list and be located on a website that you do not control, otherwise, outside your network of sites you control.
(Of course, for those who just recently joined us — it will seem to be only a recent thing I have been stressing, but I can assure I have been echoing this advice for quite some time… and I’m not about to quit!)
You see, when that hyperlink has one of your keyword phrases in it, the Search Engine robots pass right through the hyperlink, read it and that will count or get you some credit in the Search Engines Results to rank for that keyword. (Most often — innocent newbies include their company name in the hyperlink rather than their keyword phrase. But in all likelihood, an innocent newbie probably also doesn’t understand the power of keyword research and using those keywords in the hyperlinks or they wouldn’t make this mistake.)
Backlinks are, quite frankly, 50 times MORE important than how many times you repeat your keyword phrase on a web page or how many different ways you tweak your page. In fact, you could have a BLANK web page with one word of text on it, acquire a bunch of backlinks for a certain keyword phrase and eventually that one word webpage can rank for whatever keyword phrase you use in your backlinks (get enough backlinks for a particular keyword, that is).





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