The Keyword Informer 10 – Marketing Awareness with Jamba Juice in hand

Just the other day, I was feeling sick and felt a cold coming on, so I told my wife I was heading over to Jamba Juice in Oceanside, California, to pick up a fresh juice drink they call a Cold Buster.

And the Cold Buster did just that — it kicked my cold in the you know what! So no doubt, I’m feeling a whole lot better as I write this to ya.

However, we are not gathered here today to talk about fresh juice drinks.

Rather, while I was standing in line at Jamba Juice waiting for the cashier to take my order, I was thinking about how important it is to have what I call Marketing Awareness (an awareness of the marketing tactics that are employed not only online, but offline in traditional businesses).In fact, as I was standing in line, this edition of the newsletter began to write itself once again (just like The Keyword Informer Issue 9).

So my drink order gets processed and as I sit there and await my drink, all these memories came flooding into my mind of where I was at in the early part of 2005 (still working a 9 to 5 job still struggling as an online entrepreneur).

NicheBOT was introduced in May 2004, so it’s not like I didn’t have an online property. It’s just that my focus and the things I was paying attention to really sucked at the time! (Big time!)

I then began thinking of how important and pivotal the decisions I made back in November 2006 when positioning and launching the Premium version NicheBOT as a paid model.

Why?

Because I know that the way you setup your business and the way you present an offer to a visitor can really make a difference in the profits you will ultimately reap. I even share later on the kinds of successes I’ve had, so I actually know what I’m talking about. At the time I was about to launch NicheBOT 2, I really searched deep within my marketing knowledge, experience and all the maneuvers I have watched others pull off as to what would be the best to apply to NicheBOT 2.

To this end, I owe a lot of credit to the marketing mind of Mike Filsaime for sharing his own wisdom and experiences so that I could choose NicheBOT’s path wisely.

So as my mind is rummaging through all these important avenues, all of a sudden, someone calls out “Jim — your order is ready.”

Snap! Back out of my mind and back into reality!

Now — this is one of those incredibly serendipitous moments because as I was walk up to get my Cold Buster, and still have my mind rumbling around about this Marketing Awareness, I go to grab my drink. Here’s what the cup looked like from the side view.

Okay — nothing unusual at first. But as I walk closer, I see a paper thingy-ma-jiggy sitting atop my drink and connected to my straw. (See it slightly in the picture above?)

As I get even closer and grab my drink — it’s plain to see that Jamba Juice wants me to take a look at an offer…

I first looked at the offer finding out what they were proposing, but as I was walking out the door, I thought to myself how incredibly ingenious this was. Here’s why.

When I went up to the counter to grab my drink, the gentelman at the counter could have tried to hand me a coupon or had a pile of coupons with the same offer and asked me to take one, to which I could have easily just refused.

Remember — we live in a conditioned society (at least in the U.S.) to avoid advertisements and ignore commercials because we are being bomarbarded and hit with SO MANY messages all day. And there is no humanly way we can just stop and respond to each marketing message we see. (Imagine all the traffic accidents if people read each and every sign or billboard while driving down the street.)

When the average Joe Public thinks about how to present an offer, one usually use the techniques that we are familiar with — a flyer, a coupon, but an advertisement flyer around the straw of the actual drink??? Now that is what I call thinking Outside the Box! By this presentation alone, I was already receptive to the offer they made.

I can assure you that a flyer or a coupon would have been thrown away by me before I ever walked out the door.

You see — the ultimate strategy of the technique employed here is that there was absolutely NO WAY for me to refuse the special offer when I went to the counter to take my drink. Quite simply for the sake that the offer was attached to my drink.

So someone in the marketing deparment of Jamba Juice really had to sit there and think beyond the norm by asking themselves… “How exactly can we (Jamba Juice) present a special offer to our customers who have purchased something from us, but deliver the message so that 100% of the people (or as close thereto) would receive it? And how do we present the offer without it being easily refused?”

And by asking that question and getting the answer of attaching the special offer message to the drink itself makes the message that much more intimate because it’s attached to the drink. Don’t you agree?

The Viral Component

Now, we’re not going to disect the offer up above, but if you look at the way Jamba Juice phrased the offer up above, they say to “[b]uy a functional smoothie and a friend gets one free.” Nice! That’s a 2 for 1 offer, but they did something viral (that makes the message spread to more people that could become Jamba Juice customers).

So this now positions the person wishing to act on the offer to bring a friend with them — which, as I said just a sentence ago, further spreads the word.

Not only is there an almost 100% delivery method of presenting the offer to paid customers, but they also made sure the message would go viral so that Jamba Juice lovers would bring in their own friends and, thus, create even more Jamba Juice drinkers. (And I think Mike Filsaime would really appreciate this since he’s an expert on viral marketing.)

The Ultimate Point

So what am I getting at here?

I’m saying that if you want your marketing to improve and improve with much power to where you see a noticeable difference in the amount of customers and prospects signing up for your products, services, newsletters, mini-courses, special reports, or whatever you offer, then you have to stretch your mind and be aware of the marketing principles others are using.

And this means to be aware of marketing principles at work not just in the online world, but also in the offline world as I was doing above in the Jamba Juice example.

It’s really easy to get stuck in a vacuum or a tunnel and be so much into your industry and website that you ignore things and the movers and shakers in your industry. And I can say this has happened to me at times from my own personal experience.

When you are aware of the processes and marketing maneuvers large corporations or even small businesses are making that have a big impact on you, you should take note, write down some notes and jot down what exactly was so impactful about the experience. And if something happened to work on you, then there’s a good chance it’ll work on others.

This is much like the wisdom experience that Mike Filsaime gave me that allowed me to choose what I believe was the right path to position NicheBOT 2 in the marketplace amongst other keyword tools.

As your awareness grows, when the right time comes for you to launch your next product, or re-launch an existing one, you will have the Marketing Awareness that allows you to make sure the presentation behind your site, product or service will convert visitors into anxious buyers. That’s what we all want, isn’t it?

Okay — so what kinds of things am I talking about? Things like…

1. What should I name my site, product or service? (A name has a huge motivating impact)
2. Should I offer a free trial version or a $1 trial offer with a full version or just ask for all the money upfront?
3. Should I have an affiliate program include and how to set it up for maximum effect? Should I allow the affiliate program to be public or private?
4. Should I have any security logos on the order page?
5. How should I structure my order page?
6. Should I add on an upsell to my product such as a one-time offer, or some other extra added value service?
7. Should I give any bonuses along with this site, product or service I’m creating? And how many bonuses should I give aware and which ones are the right that are complementary to this new venture I want to launch?
8. Should I have a shopping cart that allows me to use a coupon system so I can give my Joint Venture partners a coupon code to make their subscribers feel special?

These and a lot of other factors can have a huge impact on whether your site will be a hit, a mediocre success or a flat out loser. And depending on how you put things together will impact everyone else (your website visitors) and how they perceive your site.

So what I’m going to ask of you is to take some time (maybe tonight, maybe tomorrow) and sit down together with your current websites, look at them, evaluate them quickly and ask yourself…

“Is this site, product or service presented in THE most powerful manner possible and could there be another technique that I could use that may improve my sales conversions and/or the opt-ins to my site?”

And you need to ask that of each of your sites. In fact, I would go as far to ask that of each of your important web pages that ask someone to do something or take an action. Ask yourself the same question above as it relates to a certain web page.

I have listened to the inspiring energies of Tony Robbins in my car for years prior to getting where I am today. And he says… “It’s the quality of the questions you ask yourself that determine the quality of your life.” And if the same holds true with the marketing message of your site(s), then the quality of questions you ask about your websites will determine the quality of your website visitor’s experience and also your conversions.

Who The Heck am I to Give Marketing Advice?

Most people know me as The NicheBOT Guy or someone deeply involved with keyword research.

Some people (customers) know me as a software developer.

What most people do NOT know about me is that my deep passion lies in marketing and that I’ve been behind the making of a number of 6-figures businesses before NicheBOT 2 was ever a paid model.

I truly believe that marketing is the mechanism that flows from you or your vision into your website and communicates with the visitors that land on your web pages. And once a visitor lands on your site, it is the marketing — or the WORDS — that move people into action. Marketing is the fuel that motivates people to take an action, like…

1. optin as a newsletter subscriber
2. optin to get a free special report, audio or video
3. optin to get a mini-course of some type
4. optin to get updates about a site launch
5. make a purchase of a product or service
6. click on an Adsense ad
7. click on an affiliate banner
8. signup for a free trial version

If your web page is not leading someone through a process to take an action, then you will have a bunch of happy-go-lucky clickers on your site. Click here, click there! And that, I can guarantee you will not amount to much in the manner of profits.

Quite simply, if your website visitors do not take an action, the likely behavior is that they leave without even a warm feeling in their body about coming back.

So if you are to get your website visitors to take the action you so desire, you must make your words compelling and create ultimate desire in them.

You see, before I am a keyword research expert, a software developer, a product developer, a membership site expert, a copywriter, a teacher — my first call is marketing.

It truly is marketing (and the words behind the marketing) that moves product and services through online commerce.

How do I know this to be true?

Well — I practiced this long before I decided to preach it today. In fact, I swore never to speak about marketing or any sort of practice unless I was living and breathing it in my being.

Most people out there peddling their “how to get rich today” products are based on none other than reading the information from someone else and regurgitating it. There are very few REAL marketers that do the leg work, get dirty and do real live tests.

What most people do not know about me is that before ever taking NicheBOT from a free to a paid model (and an instant 6-figure business), I had already been personally responsible for generating over $1.4 million dollars in two short years. In all humbleness, I was able to accomplish this by some of the following feats:

1. One salesletter (in the form of a forum post) closed 43% of the people who read it
2. Throughout 2005 and 2006, I regularly wrote salesletters that closed on average between 8% – 12% of the targeted traffic
3. I regularly write optin pages that convert from 48% to as high as 62.2% (and the proof is right down below).

Here’s a landing page that converts 62.2% (currently) which I personally had a hand in writing and boosting it to where it is now:

I am totally open to sharing the site and the URL but I am currently running some tests so I do not want to muddy up my results. Perhaps I’ll share later.

Here’s another opt-in page that I personally wrote that makes visitors optin-in at a rate of 43.3% of the time.

The opt-in page for the above graphic is NicheBOT’s own LSI report on how to create a thematicically correct keyword list. Don’t worry — there are no tests currently being run on that page so you can check it out.

Now I don’t share my conversion numbers to boast at all, but I do know some marketers who are happy if they even get a 25% – 35% optin rate. So you can imagine that I am quite tickled with my own optin rates. (Be sure to visit the web page above and study it.)

Again — things would not be the way they are today for me, NicheBOT and my business partners around me if it were not for my own Marketing Awareness — besides having a really great mental attitude!

And that’s where we will conclude today.

Besides the tools and the software available to work faster, it is truly the stuff inside your mind, the discipline and being consistent that will propel your sites and bring you results.

A Special Offer with Jamba Juice in Hand

Just this last week, I was reading Andrew Hansen’s http://www.niche-marketing-insights.com/ which reminded me of how messed up my head was back in the days when rubbing two pennies together (let alone earning two pennies) was hugely difficult. He reminded me that it was when my mind shifted and began changing the way it was thinking — not concerning myself with making big money now — that is when things truly began to fall into place.

“Kevin Riley from ProductCreationLab.som had to say this about Niche Marketing Insights: €œThis Should Come With a Warning: Serious Reality Check Inside! – Man, if you can’t pull a couple of ideas outta here that’ll put money in your account, you need to be looking at another career!€

Andrew’s http://www.niche-marketing-insights.com/ was so intensely close to my own story that I am making it mandatory reading for all my students and friends who are struggling to make it online. The report only costs a measly 7 bucks so it’s not out of reach for anyone (unless you’re dead broke).

But I’m going to take the stakes up a LOT higher for those that want to accel.

Remember, this whole post is about Marketing Awareness and I have asked you to make sure your own marketing is as powerful as it can possibly be. So I’m going to practice what I preach and really make this an absolutely, without a doubt, knock it out of the park, irresisistable offer.

Sure, I could just simply recommend getting Andrew’s http://www.niche-marketing-insights.com/ and leave it at that.

However, just like Jamba Juice took that extra process of thinking outside the box on presenting me with the offer attached to my drink, I’m going to take things a step further for you.

If you are among the first 20 people who decide to invest in feeding your mind the right stuff and developing the mindset that will create long-lasting success, I am going to include the following as a bonus:

1. “The Art of Money Getting” by PT Barnum, probably one of the most outrageous marketers of our time. If there is anyone that will get you thinking outside the box, it’s PT Barnum. This includes an audio MP3 and the text.
2. The written version of “The Master Key to Success” by Robert Haanel which also includes audio MP3s you can listen while in the car. Now, you may not be aware, but it is alleged that this is THE book that Bill Gates read and applied just prior to creating the Microsoft empire.
3. “As A Man Thinketh” by James Allen — you’ll get the audios of this book so you can listen along on your IPod.
4. “Every Great Fortune has Followed this Exact Formula” – a 1 hour and 36 minute discussion between Mark Joyner and Ben Mack. Will you copy this same formula on your way to creating your own fortune? Audio and MP3 Transcript included.
5. “30-Day Internet Action Plan” by Bryan Kumar — Bryan really knows how to lay down the proper mindset so you make sure you have the mindset in alignment before you get out there and make things happen. You get the text and the audio MP3s and you will definitely hear a lot of what you read in http://www.niche-marketing-insights.com/ to make certain you have the right mental attitude in your business.

The real value above lies in the audio MP3’s because you can burn the CD’s and passively or actively listen. And when you keep hearing something repetitively that feeds your mind, things are only bound to sink in and get better and better and propel you forward.

How to Claim Your Bonuses ($97 Value)

All you have to do is grab a copy of Andrew Hansen’s http://www.niche-marketing-insights.com/ and then forward by email your entire PayPal receipt to awesomerewards {at} gmail {dot} com.

Once we receive your PayPal receipt in full and your order is verified, we will send the download links to your audio books and you can start planting the right seeds in your mind to achieve full Marketing Awareness.

I’ll probably end up losing money on this because the bonus audio package is over 470 megabytes to download and I usually come close to using my bandwidth on the server used to deliver these awesome bonuses. But no worries! This just goes to show you that I really want those 20 who act on this offer to feel compelled to make something of themselves the way I did.

I’m looking at this as “Paying it Forward.”

Even if you don’t pick up a copy of Andrew Hansen’s http://www.niche-marketing-insights.com/ — I urge you to visit your own sites and ask yourself the questions I proposed above.

And lastly, make sure wherever you go and whatever you do, online or offline, keep your Marketing Awareness at its highest level because you never know when you may spot a technique you can apply to your own business.

Here’s to your better Marketing Awareness and marketing with power!

Best wishes for success,

Jim Morris, President/CEO

Full Throttle Enterprises, Inc.

NicheBOT – “Finds exactly what people search for.”

P.S. To claim those really important bonus audio materials, make sure to send your entire PayPal receipt to awesomerewards {at} gmail {dot} com so we can send you the link to the mammoth audio package. Without a doubt, your life and your marketing awareness will be enriched while this material plays in your car.

P.P.S. Up next, be on the lookout for a private invitation email that will give you two power links to your site with your choice of keyword phrase in the anchor text — it’s something I’ve never done before and probably won’t ever do again. So you do NOT want to miss this. If you are NOT yet signed up for The Keyword Informer because you don’t want to miss out on the private email

P.P.P.S After that, we’ll delve back into backlinks with a planned video series that will handhold you through understanding deep linking to your sites. More powerfully free content you do not want to miss.