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The Keyword Informer 10 – Marketing Awareness with Jamba Juice in hand

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Just the other day, I was feeling sick and felt a cold coming on, so I told my wife I was heading over to Jamba Juice in Oceanside, California, to pick up a fresh juice drink they call a Cold Buster.

And the Cold Buster did just that — it kicked my cold in the you know what! ;) So no doubt, I’m feeling a whole lot better as I write this to ya.

However, we are not gathered here today to talk about fresh juice drinks.

Rather, while I was standing in line at Jamba Juice waiting for the cashier to take my order, I was thinking about how important it is to have what I call Marketing Awareness (an awareness of the marketing tactics that are employed not only online, but offline in traditional businesses).In fact, as I was standing in line, this edition of the newsletter began to write itself once again (just like The Keyword Informer Issue 9).

So my drink order gets processed and as I sit there and await my drink, all these memories came flooding into my mind of where I was at in the early part of 2005 (still working a 9 to 5 job still struggling as an online entrepreneur).

NicheBOT was introduced in May 2004, so it’s not like I didn’t have an online property. It’s just that my focus and the things I was paying attention to really sucked at the time! (Big time!)

I then began thinking of how important and pivotal the decisions I made back in November 2006 when positioning and launching the Premium version NicheBOT as a paid model.

Why?

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Filed Under: The Keyword Informer
  • http://www.BenMack.com ben mack

    Jim,

    You rocked me today. Thank you for using the Mark Joyner interview and providing your students with seminal material like “As A Man Thinketh”!

    I’d like to send you the 2nd draft of the first 3 chapters of Guerrilla Marketing: Mapping The Paths To Windfall Profits.

    May I?

    Ben

  • http://www.nichebot.com The NicheBOT Guy

    Hey Ben,

    Wow — thanks for the props and the offer to send the 2nd draft.
    I’d love to review it — send it over!

    Thanks.

    Best,

    Jim

  • http://www.Linkedin-Entrepreneurs.com Victory Darwin

    I’ve always been impressed with you Jim and nichebot. Now in a whole new way. I’ve got a major SEO/SEM initiative going right now with my Linkedin-Entrepreneurs.com site and I’m looking to improve my landing page conversion. Love the jamba juice straw tag…

    ===drink itself makes the message that much more intimate because it’s attached to the drink.===

    as soon as I read that I came up with an out-of-the-box new idea to sell my service… best marketing idea I had all month!

    will let you know how it goes next week!
    V.

  • Raymond Fellers

    How does one get started delivering a product that would benefit tens of thousands of small businesses? I have an idea that is tested and works perfectly to deliver ads from small (or any business) businesses to consumers.

    The idea is so simple to implement, and so straightforward in function that it is a no-brainer concept. It is also a prime candidate for copycats to rip it off.

    Gaining access to an angel to fund the startup has proven difficult. No one denies the quality of the concept, but are fearful of internet businesses.

    So, where would you go to talk to an internet savvy “guru” to learn how to flood the business world with this product?

    I like to say that McDonald’s doesn’t make the best hamburger, but they command top position due to their being first. That’s what I need to do with my product.

    Any suggestions will be greatly appreciated. I will divulge details only with a signed non-disclosure agreement. This material is very sensitive and too easy to copy.

    Thanks for any suggestions. Ray

    P.S. I’ve been a subscriber to Nichebot for a long time. It is a great service, and gets better all of the time.

  • http://www.nichebot.com The NicheBOT Guy

    Victory,

    Awesome to hear that you got a good brainstorm out of this post. Isn’t it awesome when you read something and it opens pathways to new ideas? ;)

    Let me know how it works out.

    Raymond,

    The hard part about making suggestions is that I don’t know whether this is a phsical product or a digital product and unclear about the market. But it sounds to me like a physical product.

    I have found in my experience that each site, product, service or concept needs to be viewed in a unique fashion to create the marketing around it.

    And if you’re really intimate about your concept, product or service, then it’s just a matter of asking some questions that draws out the unique aspects of it.

    So there really is no type of boilerplate application here.

    The thing about going to an internet savvy “guru” is that you can’t guarantee that you’ll be knocked off quickly, NDA or not. So it’s a really tough call there.

    Again, not sure what the product or market is, however, is this something you can start out slowly without capital? Starting out slow is the way to go — prove your product in the marketplace and then go get funding.

    Nonetheless, if you are still endeavoring to find an angel to fund the startup, I have a few contacts of people you can contact who have direct access to a group of angels.

    Send me an email and I’ll give you a couple of pointers about some potential EXTRA protection beyond an NDA because my background is in Intellectual Property.

    Best,

    Jim

  • http://www.internetmarketingspeed.com James Schramko

    Hi Jim,

    Thanks for sharing some real statistics. So many marketers talk about theory and do not follow through with proof.

    This was a valuable and informative post for anyone putting together a successful business.

    Regards

    James

  • http://www.tedtested.com/onesource.html Directory Drop Ship Wholesale

    Jim,
    Your statement, “marketing is the mechanism that flows from you or your vision” gave my goosebumps! I also can’t help but notice the various ways we are marketed to everywhere we go.

    I just had to tell a food vendor at a craft festival last weekend that they should beef up their signs to attract more of the crowd. They had two small black and white signs, few customers, and incredible food! No matter how great our product is, if the marketing stinks, very few will even see it.

    I’m sure you did not start with those incredible conversion numbers, did you? No matter how good we think our marketing is though, we still need to always split test and try to beat it. Testing and tracking small changes can drive our conversion to new heights.

    Thanks for such an insightful article Jim!

    Ted

  • http://www.adwordsandseoservices.com/ Adrienne DeVita

    Jim,

    You are one of the few marketers out there who is really down to earth and overdelivers for your customers. The Nichebot keyword tool is the best keyword tool on the market, bar none.

    When clients sign up with me for SEO training, the ONLY keyword research tool I recommend is Nichebot. You wouldn’t believe how many people market their web sites wrong, and think that the “free” Overture (overinflated with no real statistics available) is how they should analyze their market.

    Given your Jamba Juice story, it really made me start thinking about what else I could provide my clients with my already brimming SEO and AdWords Services, and how to give them more than I already do. (It also made me thirsty for an awesome Jamba Juice drink!)

    You are a true inspiration, dang nice guy, and I am grateful to be one of your customers and will continue to do so for years to come.

    Here’s to you and your family!

    Best Wishes,

    Adrienne DeVita

  • http://www.dennisbartram.com/ phillip skinner

    Hi Jim Posters n Readers …. Excellent post very informative and very helpful thanks a lot ……

    All my best to you and yours
    Phillip Skinner

    PS:~ A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.
    Jim Rohn

  • http://www.webmasteraffiliateprogram.biz/affiliate-marketing-niche-program.html The top internet company earn money

    Sometimes I really wonder the kind of articles you normally post on this blog – MINDBLOGGING! I don’t joke with this site because I always download the articles to use as reference point.

    Thanks for these ideas. Let me go through it and will possible say one or two things. Until then – thanks for the head up.

  • http://www.silverlandjewelry.com Bridesmaids Gifts

    Hi Jim,
    It is an awesome example of taking a personal experience and using it to point out an excellent marketing approach. I am still trying to figure out how to do this with my online business selling physical products. I do send coupons to all my customers with their orders but it is only mildly effective in generating more business.

    I am going to print this example and paste it on my computer to see if I can use it to spark some better ideas.

    Thanks,

    Ray

  • http://www.vwdforum.com uVme

    I like the advice given aind will look to improved the impage of my site

  • http://www.tedtested.com/aweber.html Always Follow up with your Customers!

    Jim,
    Andrew was right on the money describing a problem that a lot of people have before they experience success. If a reader follows the advice given in chapter one alone, it is worth many times the measly cost of this product! Why oh why do we sometimes insist on doing things the hard way?

    And your bonus audios are killer! I loaded up my mp3 player for hours of great content for my morning walks. Mindset alignment is definitely key for setting the stage to make the life altering big things happen.

    Thanks again for sharing,
    Ted

  • http://www.dating.my-archive.org SirCommy

    Great article. Say, may I publish this post on my articles and give you the proper credits?
    Thanks

  • http://www.mirafloresproperty.com/sea_flower_miraflores/property_for_sale_sea_flower.html Miraflores Property

    I red the whole article, and I think it´s really interesting, I’m tying to learn how to drive more traffic to my websites, but once you´ve got the traffic, everything you mentioned on your article, is really important, because traffic means nothing, without a good content, making people take the actions you want.