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The Keyword Informer 11 – Write Like You Speak – Not As You Think (and Make a Million?)

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By the time you leave this page, you will learn at least one thing you must do in order to capture the undivided attention of your website’s visitors or risk losing each one in a crowd of yawns.We’ll have a lot more on that later, but first…

In the beginning of this year, I made a promise to you as a NicheBOT subscriber. And that was to help make 2007 your best year ever.And along those lines, this week’s issue strikes at the very heart of that promise.

If you’ve ever read an issue of The Keyword Informer and got some value out of it, today’s issue is like 20 issues packed in one.

Why?

Because THE most important thing on your web page is not just the keywords, but rather the power of how you express your thoughts, explain your product or service as an affiliate or a direct seller of your own products/services.

The way in which you present your web pages will either make or break your visitor’s decision to buy something through you as an affiliate, buy something from you or do any action you may even suggest at the site. And it’s not necessarily just your web pages that affect your visitors, but the email communications you send if you are following up.

Words are what throw people into action and make them whip out credits cards…

It’s the heart of the lead generating and sales cycle of any business, offline or online.

Your online business or brick and mortar store is either taking orders and shipping product, making affiliates sales, or it’s not.

The only other alternative to the above is making clicks from Google Adsense — and that may not be the most solid business model to rely upon.

If your website is not leading someone toward a profitable action the right way and is not the sales mechanism you’d hoped it would be, then this issue will give you the proper understanding of a key ingredient that may be missing. And…

May I so boldly say or claim that this issue of The Keyword Informer may just turn out to be a million dollar marketing lesson for you wrapped up on one single web page that you can print out.

Hard to believe, I know.

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Filed Under: The Keyword Informer
  • http://www.ArticleMarketingAutoProfits.com Gordon Lee

    Wow! Jim!

    What can I say? This is absolutely the best ever Keyword Informer Issue! And you hit the nail on the head.

    It is not so much the keywords. It is how you say it.

    As I was reading through it the first time, I kept on thinking that Jim must have been crazy to give all this away for free. People write and sell ebooks with this information and still comes nowhere close to the quality of information provided.

    Thanks for caring and sharing.
    Gordon

  • http://www.37AdwordsSecrets.com/google.htm Roger Hall

    Great post, Jim. A critical message, delivered in a very interesting and entertaining way! Thanks too for the downloadable examples…

  • http://www.marketing109.com Chuck

    But these last two comments make me feel like an idiot for being critical before saying that the message was indeed the most valuable advice I’ve heard in ages.

    I can be such a dolt.

  • http://noneyetbutsoon Tammy Mays

    Jim,

    This post was awesome. You really hit home with me since I have been studying webcopy for a while now.

    Loved the J. Griggs story. His newest letter just strikes a chord(no pun intended)with me. I mean it is just so fresh and he makes you feel as if you can trust him completely. No wonder he sells so much. The sales letter is amazing. Did he learn how to write copy like that from Corey’s course?? That must have been a great marketing course.

    I really identified with his story as it is very close to mine in the way he started out.
    Hopefully I will have a happy ending like he does.

    Back to your post. I wanted to let you know how much I enjoyed it. Honestly, I must have enjoyed it since I just glanced at the clock and it is 3:17a.m. Wow, thanks for the great content.

    Thanks,
    Tammy

  • http://www.1lg.com/services/index.html 1LG

    I agree with Chuck about the Nichebot girl; too remote and annoying to boot at the bottom right of my screen.

    Having said that, this article is great and highly relevant for our business which is creating websites optimised for both search engines AND humans.

    I thought we had done a pretty good job of humanising our own website until I read this article and whilst i think our home page headline “What’s on YOUR website wish list” is not bad, I am going to have to review the whole site now to optimise it some more :)

    Well done also on your case studies. I found the Germain Griggs letter excellent. I have read a lot of sales letters where the writing style is so full of superlatives they leave me cold, but I have to say Germaine sounded like he was writing from the heart!

    Thanks again for a very good article Jim.

  • http://www.wealthcreationfinance.com Ananda

    Jim
    Very very inspirational and thought provoking – to say the least! I will definitely use it in my sites – as a person with Finance background, I have been trained to write very straight and grammatically correct essays, reports and that resulted in my current web copy being almost to the point of being boring! Well it will need a major overhaul and I believe its going to be fun!
    Thanks again.

    Ananda

  • http://myhealthinfo.biz/ Phillip Skinner

    Hi Jimbo … Let me applaud YOU for your noble aspiration.
    The NicheBOT Tool Matrix Guides You to the Right Tool…
    A good keyword tool-box leads to anyone completing marketing goals
    Again this Blog reads and sounds fantastic and I think we will find no shortage of doers to exploit there very own web page profiles

    All my best to you and Yours
    Phillip Skinner

  • K

    Great post Jim, and the Nichebot girl is HOT!

  • http://www.theunknownweightlossfact.com Free online weight loss program

    Hi there, I read your seo domination course, the free one, man I have to say, out of all the hundreds of dollars (or pounds, if your like me, British). That one piece of informaiton about keywords in your anchor text, that is worth more than all the crap Ive brought put together and most of it is, crap.
    Finally I feel like I actually have a road map for once.
    Thank you once again Jim, I owe you a beer at the very least if I ever bump into you.
    Dave, UK

  • http://www.natural-arthritis-medication.com Wendy Owen

    Jim

    I always read what you write because you have proved that you have already done it. Great words of wisdom! I had just finished rewriting my home page before reading this post and was worried that it wasn’t “professional” enough.

    Now, thanks to you, I’m just going to leave it up there.

    Thanks Jim
    Wendy
    ps LOVE the nichebot tool!

  • http://cmsinfusiontraining.com Cms Infusion Training

    Jim,

    I have unsubscribed from many newsletters and only a few that I’m continue to read. Your is one of them. I really enjoy your down to earth writing style. And truly appreciate your insight and knowledge that you have been sharing without holding back.

    Thank you very much!
    Nam Tran Ybarra

  • http://www.jv-treasurechest.com John Geraghty

    Pearls before swine!

    An appropriate sub-title would be The Death of the Machine.

    Your view on humanising content is long overdue but this goes to the heart of an insidious trend that seems to be manifesting itself recently and that is a belief in the alleged power of software to free us up from relating to others naturally. Want a headline? Press a button. Want 20 articles? Spin them. Want to post to a thousand blogs? Press a button.

    As the internet evolves, people’s ability to connect with what they see will evolve and the human element will win. Ultimately, we are all at the mercy of Google and in the battle of the machines, the biggest and best will win, but nothing will eclipse the infinite power and uniqueness of the human brain.

    Best regards,

    John

  • http://www.WebMasterAffiliateProgram.biz/business-internet-marketing-opportunity.html Business Internet Marketing Opportunity

    Thanks so much Jim,

    I responded to your mail hoping to read an article but here I am confronted with a complete special EBOOK! Incredible.

    This statement caught my attention, “Your online business or brick and mortar store is either taking orders and shipping product, making affiliates sales, or it’s not.”

    You see, how to really make people take positve actions on my site has been humming in my mind lately. Now I have a resource that I hope will gainfully help me.

    Thanks.

  • http://www.WebMasterAffiliateProgram.biz/work-at-home-affiliate-business-opportunity.html Work At Home Affiliate Business Opportunity

    Thanks Jim,

    Really I don’t what to say here again. Twice I’d replied to this incredible lesson of yours, twice my post have not been accepted.

    However, this is to let you know I really, like others here, apprecited your kind hearted lessons and tutorials on this blogs. Thanks

  • http://webhosting-blog.webspacr.de/ Chris

    This article is amazing. I discovered keyword research and website building a few month ago and even if it helped me to get better positions in Google, my salesrate didn’t grow. I have to admit that i’m just at the half of your huge article but i absorb every little detail and convert it into new great articles. Thanks a lot!! (and in this case words are not enough to show how important these informations are for me!!)

  • http://make-extra-money-at-home.50webs.com/ Make Extra Money Scam Free Ideas

    Thanks a lot for some insight. so many points on that article that could help me in building my biz. we just have to acknowledge that making money is not an easy thing. hard yet smart work must be put into our biz to get it run as we want it to be. so many things to learn so many things to do but i know it is worth it.

  • http://www.funwithpodcasting.com/ merlia

    I’m always excited when you post, informative as well as interesting coverage, I have found here much useful information, really appreciable thanks for your great post.

  • http://www.dating.my-archive.org SirCommy

    Thanks a lot, very informative one. I wonder where you find all the time to do these researches and post for us :)
    Good job.

  • http://voice4india.wordpress.com/ Katyayani

    Jim,

    Your post is simply marvellous !!

    Awesome !

    What really surprises me is the fact that you made it available for free ! ..especially when others are putting up payment gateways for them.

    Each and every insight that you have shared is valuable. And am sure millions like me are going to benefit from same.

    Thanks for sharing Jim !

    Would always look forward to your posts.

    Regards
    Katyayani

  • http://www.koss.co.uk Website User Experience

    Jim. I loved this article. Love your writing style. I will be linking to it for people to see how ‘personality’ should shine through.