Apply the Puppy Treat Test. 

You think I’m kidding?!

Sure, I’ll be the first to tell you that doing in-depth, exhaustive keyword research is the first step in the right direction to ultimately getting what you want.

No matter how powerful your keyword list supposedly is or how profitable someone says a set of keywords is, if your content is lame, don’t be too disappointed if you don’t make a dime no matter how much website traffic gets thrown at your site, er the web pages.

So it’s the actual content on your web page(s) that truly has a considerable bearing on your site’s profitability.

And really, that’s only partly true.

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To some, it may be logical and obvious.

To others, it may seem like a breath of fresh air and truly tickle your fancy.

Ask most webmasters and online business owners that are looking for new content to add to their site, and they’ll most likely tell you that they purchased, or have considered purchasing, Private Label Rights content (aka “PLR”). This avoids the costly expense of having to hire ghostwriters to write content or articles for you.

The attraction to PLR content is that you purchase the content for pennies on the dollar, take the content and make it your own by placing your name on it. Hence, the words “Private Label.” The problem is that others are receiving the same content and if you post the content on a website without changing it, the search engines could site you for duplicate content and ban your website or just isolate de-indexing to just the web pages marked as duplicate content.

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