With the recent news of the Overture bid tool that is no longer available and Google’s Sandbox Traffic Estimator in the Adwords program is now behind a login to Adwords account holders only, it seems that Pay-Per-Click data (keyword bidding information) is becoming a commodity.
And while the major PPC advertising programs are locking their bid [...]

When NicheBOT 2 was recently enhanced with the ability to acquire Pay-Per-Click data, it became clear there would need to be some way to organize the data.
Since certain users may not be interested in Pay-Per-Click data, we created a separate view of the additional information that is acquired through Google Adwords, Miva and Enhance through [...]

While becoming compatible with other third party keyword tools, but also expanding its own functionality to broaden the depth of its userbase, NicheBOT 2 is preparing to launch the new tabbed version of its reporting page that will have an Organic View and a Pay-Per-Click view.