Liu to remain a marketing phenomenon despite Olympic flop (AFP via Yahoo! News)
Liu Xiang may be injured and vulnerable after his shock Olympic flop, but advertising executives believe the groundbreaking Chinese athlete will remain a marketing phenomenon for many years to come.
Sears marketing chief leaves (Chicago Sun-Times)
Financially troubled Sears Holdings Corp.’s Chief Marketing Officer Maureen McGuire is out. Richard Gerstein, tapped last year as chief marketing officer at Sears, will assume McGuire’s corporate duties permanently, per a Sears Holdings spokesman, who confirmed McGuire was leaving “for personal reasons.”
What Is Education-Based Marketing? (Immigration Portal)
You have two choices when you select a marketing message. You can choose selling-based marketing, in which you take on the role of a salesperson and deliver a sales message.
Duane Morris Cuts Marketing, Business Development Staff (Law.com via Yahoo! Finance)
Duane Morris has cut about 18 percent of its marketing and business development staff, making staff reductions that echo changes at other firms in recent months. The move follows administrative staff cuts at Fried, Frank, Harris, Shriver & Jacobson this month and the elimination of support staffers at Ballard Spahr Andrews & Ingersoll and legal secretaries at Reed Smith earlier this year.
How last holiday’s search marketing data can help plan 2008 display spend (InternetRetailer.com)
Retailers planning their holiday 2008 online display ad campaigns can learn a lot by studying the results of their pay-per-click search engine marketing campaigns from last year’s fourth quarter, says Assaf Igell, co-founder and vice president of online marketing intelligence firm Syntryx Executive Solutions.
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